Q: I am planning to aggressively run an advertising campaign for my eCommerce site. There’s a lot of buzz about Remarketing. How can I use Remarketing to increase by revenue?
A: Remarketing gives you a chance to bring back the customers who have previously visited your website with tailored ads. There’s a lot of noise about the effectiveness of Remarketing because businesses are finding it an easy way to make people come back to the website to complete a purchase.
Brands have found Remarketing to be really effective in boosting their sales. While 11% are using it to get their competitor’s customers, 56% are using the technique to gain customers & 43% to increase brand awareness.
Here are some great Remarketing tips for you.
A number of eCommerce sites are using Remarketing, so it is essential for you to devise a strategy that provides you an edge in the competition.
An effective Remarketing strategy results in definitive success. Here is what you should include:
List making: Create a Remarketing list of:
Up-selling: Show your customers ads of similar items or something related to the product that they have already purchased
Other Activities: AdWords, Targeted display, and Content Marketing too will work for you
It is not necessary that a visitor converts into a customer on his first visit itself. Remarketing makes it easier for websites to bring back the indecisive customers by showing tailored ads & offers related to the experience they had on your website. Remarketing is another chance to close the deal and you shouldn’t miss it anyhow.
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