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Q: What is Google Knowledge Graph? Do you have any tips to get search traffic from it? A: Google's Knowledge Graph created noise in the search community, when it was rolled out on May 16, 2012. It has been more than two years that Knowledge Graph is with us, there are still very less SEOs who have been able to understand its significance.

Q: How can Google Analytics help small businesses? A: Consumers can access a website 24 hours and 365 days of the year. We know that the traffic coming to your website plays a crucial role in the ROI. Still, I have seen several small businesses neglecting the analytics part of the website while taking strategic decisions. What they don't know i

Q: How can "Google My Business" impact local search results? Also, please tell me if it is making third-party local directories irrelevant? A: While having a website is helpful to promote a local business, it may not be enough to get higher return in Google's local listings. In 2014, Google introduced a new local product "Google My Business", which su

Q: We know that mobile search will increase this year. I am thinking of creating a mobile friendly version of my desktop website, however, confused on how to make the navigation friendly for the visitors. Do you have some tips to share? A: Google has recently sent notifications to non-mobile friendly websites to fix their mobile usability issues. So,

Q: I am planning to redesign my website. Is it a good idea? How can I update the website without destroying the SEO? A: Even if your website is doing great in terms of traffic and revenue, the decision of redesigning it can further improve the performance. However, it is important to understand the test site you are building and the current site from

Q: I am a dentist and have recently created a website. I have been told that I can be hugely benefited by local SEO. Are there any DIY tips that you can share for better rankings on Google? A: Local SEO can hugely benefit your business. Let me explain this with an example. If you have a clinic in Santa Clara and somebody looks for "dentis

Q: I have an eCommerce site and want to know the best way to handle user-generated & manufacturer-required duplicate content that is found across different URLs. A: If a content is found in exactly the same form on several URLs across the web, Google tends to penalize it. It is specifically the eCommerce websites and some travel sites that face th

Q: My website received a Penguin penalty and we did work on it to get the penalty removed. However, even after the new Penguin roll-out, we have not recovered. Can you please help us in understanding why? A: With a Panda or Penguin penalty, a website has no hope of relief until the next update or refresh comes. I am sure you must have waited long for

Q: How can I reduce the conversion time on the website? A: The very first thing I would tell you is the more time you can shave off things, higher will be the conversion rate. Page load time and on-page convert time are the two things that negatively impact conversions. A second's delay in page response can reduce the conversions by 7 percent.

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