Q: I have come to know that insurance is the most sought after keyword on the Internet. I run an insurance agency and think that using AdWords for car insurance would be an expensive affair. Do I have other options? Can I go for SEO?
A:SEO or the search path involves drilling down to your keywords. Instead of trying to compete for “insurance”, it’s better that you identify niche or long tail keywords such as “Insurance agents Columbia” or “Health insurance for senior citizens”. Do remember to pay attention to the competitive level.
Some AdWords also work on broad keywords for a very specific geographic niche. It means that you can only advertise in a particular state or county or area and capture the lead by offering a unique product/service.
To have a successful SEO/marketing campaign, you need to: