Q: I have come to know that insurance is the most sought after keyword on the Internet. I run an insurance agency and think that using AdWords for car insurance would be an expensive affair. Do I have other options? Can I go for SEO?
A:SEO or the search path involves drilling down to your keywords. Instead of trying to compete for “insurance”, it’s better that you identify niche or long tail keywords such as “Insurance agents Columbia” or “Health insurance for senior citizens”. Do remember to pay attention to the competitive level.
Some AdWords also work on broad keywords for a very specific geographic niche. It means that you can only advertise in a particular state or county or area and capture the lead by offering a unique product/service.
To have a successful SEO/marketing campaign, you need to:
The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter