A: A naked link is a hyperlink for which, anchor text is the URL itself. The link is in a format http://www.example.com/.
If we talk in terms of SEO and link building, a naked link could be one of the below variants:
Branded link – A link around your company’s name Optimized link – Link around the target keyword or key phrase Naked link – Link around http://format
One more thing to consider is to have a natural link profile while building link in the post-Penguin age. Do not have more than 1/3 optimized links while keeping the balance between branded and http://links.
Remember that link building is like grey SEO – you can’t get extreme, else you will get Google’s attention & cannot underdo it also.
The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter