Case Study 3: Nationbright Industries

"Our partnership with PageTraffic completely changed the way we did our business. They gave us much more than we could expect from an SEO campaign. Now, we have truly diverse sources for our business and the ROI has been tremendous. PageTraffic helped us become more competitive and have a solid presence in the global market."

Situation

Nationbright Industries are on of the leading label & packaging product designers and manufacturers today. They offer superior quality product backed up with excellent service. However, there were numerous competitors from China who competed at the same level. Almost all were listed on Alibaba and similar e-commerce platforms which didn't help in distinguishing one form the other.

That's when our clients decided to get SEO done which could get cost effective leads and distinguish them from the rest. They were referred to PageTraffic through another client and that's how it all began.

Challenges

The major challenge we faced in the beginning of the project was that the whole website had dynamic pages only. There was next to nil content and the site. There were no online queries and the conversion rates were very low.

Solution

We know we had to do something different for the site to start getting business without much delay.

We first set out to get the fundamentals right. This included fixing the code and tweaking the site here and there quite extensively.

Coming to keywords, we knew we had to make a choice. We either had to go for competitive keywords and high rankings which, would have taken a long time to deliver, or we could spread out the campaign for targeted keywords, that could guarantee higher conversions. We chose the later.

Next, we had to sort the content problem without changing the dynamic pages. It turned out to be quite simple. We created content rich pages which were in turn linked to the dynamic ones.

Results

The whole campaign is run with the intention of maximizing traffic from the most diverse set of keywords, search engines and other relevant sources. We didn't aim for top ranking just for the sake of it but we utilized search engine presence intelligently to add substantial traffic and effective conversions. Take a look at the following statistics and you will know how successful the campaign has been.

Here are the results for the month of January, 2009.