How Important Are Back Links?
By Jakob Jelling
When setting up your website for SEO
(Search Engine Optimization) on Google there are several factors
you need to look at in order to obtain a high rank on their
search engine. Of course your content and meta tags must be
inline with positive density percentages and reciprocal links.
Google then takes your website and performs a mathematic equation
and places a numeric value on your website depending on one
of the most important features, reciprocal or back links.
A back link and reciprocal link are identical.
They both say the same thing to the Google engine, that your
site should be ranked higher in the order because other people
find value in what your website has to offer, thus they provide
a link to your site. In turn, you keep a closed loop by reciprocating
the favor to the other website by extending the same courtesy
of a back link. Thus creating a solid network connection.
Google likes to see interconnectivity and will reward your
website well for planning it this way.
There are drawbacks to the equation. As
things change a website that you are affiliated with may drop
a hyperlink or a page may get accidentally deleted. When the
Google robot goes through your website and finds a dead link
it notes that you aren’t keeping good care of your website
and punishes your web rank by reducing its point value. If
you wish to know what your sites current point value is download
The Google Toolbar and search for your website www.yourwebsitename.com
in the box and perform a Google web search. Upon reading the
full URL, Google will go directly to your site first thus
pulling up your home page. There on the toolbar will be a
page rank for your website between 1 and 10. 1 being a less
visited and noted website and 10 a site that screams traffic
24/7.
Some of the individuals you share reciprocal
links with may in fact scan all their links for continuity,
should they receive a bounce back for a broken link on your
website you can be assured you will receive an email from
them. Keeping your website in balance with other sites you
share links with will keep the Google engine happy. If you
go off and add a company that is not Google friendly, meaning
they have no back links you may also lose points.
How Important Are Back Links?
Source : Jakob Jelling is the founder of
http://www.sitetube.com.
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