Are You Losing Visibility by Duplicating Titles?
I can't stress enough the importance
of title tags to the ranking of your Web pages. Few other
elements on your page will influence your rankings like the
title tag. Therefore, I'd like to provide a couple of tips
regarding titles that I did not mention in last month's article.
Tip #1:
Avoid Duplications. Sometimes
taking simple steps can make a noticeable difference in
the visibility of your Web site. For example, one common
mistake is to get in a hurry in building your site. You
work hard to create that initial layout for your home page.
You're excited to get the site built, so you start copying
your new layout to all the other pages of your site that
you have planned. You create product information pages,
a contact page, order pages, and so forth.
However, did you remember to go back and
double-check each new page to make sure you did not forget
to change the title tag? It's easy to focus on writing the
unique content for the rest of the page and forget to change
the title tag from what it said on your previous page.
Furthermore, did you make each meta keyword
and description tag unique? Although duplicating titles and
meta tags across multiple pages on your site will not get
you in trouble for spamming, it does reduce your potential
visibility. Most likely there are dozens of potential keywords
and phrases that people might search on to find you. You should
use as many of them as you can. A good way to start is to
double check that your page titles and meta tags are unique
and have been properly optimized for each page.
Tip #2:
Regionalize Your Title. If your business
primarily seeks local or regional business, include your
city, state, or region in your title. Even if you offer
services to anyone in the world, such as Web Site Design
services, you'd be wise to still regionalize one or more
of your page titles. Include the name of your city, state
or province, and country in the title.
Many people prefer to do business with
someone in their hometown. Therefore, they may search for
something like "San Diego Web site design service"
rather than just "Web site design service." If the
only place you mention that you're based in San Diego is on
your contact page, then a search engine is not likely to match
that up with the major keywords that appear on the other pages
of your site.
Despite a desire by search engines to
look for "themes" in a Web site, rankings are still
assigned primarily based on the content and incoming links
for each individual page.
About Article.
This article is copyrighted and has been
reprinted with permission from FirstPlace Software, the makers
of WebPosition Gold.
FirstPlace Software helped define the SEO industry with the
introduction of the first product to track your rankings on
the major search engines and to help you improve those rankings.
A free
trial of WebPosition Gold is available from their Web
site.
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