AOL CANADA INC.
SELECTS GOOGLE TO PROVIDE TARGETED SPONSORED LINKS
Google Advertisers Enhance AOL Canadian
Online Service and Portal Search Results Pages With Highly
Relevant Ads
TORONTO and MOUNTAIN VIEW, Calif. - June
3, 2003 - AOL Canada Inc., a leading interactive service company
focused on enhancing the Canadian online user experience,
and Google, developer of the largest performance-based search
advertising program, today announced an agreement to enhance
search results pages on the AOL Canadian online service and
AOL.ca with Google's highly relevant sponsored links. Google's
search technology has powered web search results for AOL since
May 2002.
"The addition of Google sponsored links
demonstrates AOL's dedication to providing a supremely relevant
and rewarding online experience," said Arturo Duran, Vice
President of Interactive Services, AOL Canada Inc. "The Google
AdWordsT program has redefined the business of online advertising
- delivering advertisements that add value to the user experience.
By working with Google, AOL rewards its Members and visitors
with useful information about products and services relevant
to their searches."
"With this new agreement, Google's
advertisers can now reach millions of potential customers
through one of the premier Canadian interactive service companies,"
said Omid Kordestani, senior vice president of Worldwide Sales
and Field Operations for Google. "Through the addition
of Google's highly targeted sponsored links, AOL Canada will
benefit from an additional revenue opportunity, while its
users will enjoy an enhanced online experience through the
addition of relevant commercial information."
Google's global search services provide
websites and portals with access to billions of web pages
and the world's most advanced search technology. Additionally,
Google partner sites have access to revenue opportunities
through sponsored links from Google's worldwide network of
more than 100,000 advertisers. Google's advertisers gain broad
exposure across Google's partner websites, including many
of the largest websites in the world, such as Ask Jeeves,
AT&T WorldNet and Earthlink.
About AOL Canada Inc.
AOL Canada Inc. is a leading interactive
service company focused on enhancing the Canadian online user
experience. The company is a strategic alliance between America
Online, Inc., a wholly owned subsidiary of AOL Time Warner,
the world's leading media and entertainment company, whose
businesses include interactive services, cable systems, filmed
entertainment, television networks, music, and publishing;
and RBC Royal Bank, the personal and commercial banking division
of RBC Financial Group, one of North America's leading diversified
financial services companies. The company operates two interactive
online services tailored to the Canadian marketplace, AOL®
English and French services, and CompuServe® as well as several
leading Internet brands including AOL.ca, AOL® Canada Search,
AOL Instant MessengerT (AIM) , Netscape.ca, MapQuestT, and
ICQ®. Working with its more than 80 content and e-commerce
providers, AOL offers Canadian consumers value and ease-of-use
through state-of-the-art features and exclusive content offering.
AOL is a registered trademark of America Online, Inc. and
currently has more than 35 million Members across the globe.
About Google
Google's innovative search technologies
connect millions of people around the world with information
every day. Founded in 1998 by Stanford Ph.D. students Larry
Page and Sergey Brin, Google today is a top web property in
all major global markets. Google's targeted advertising program,
which is the largest and fastest growing in the
industry, provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users.
Google is headquartered in Silicon Valley with offices throughout
North America, Europe, and Asia. For more information, visit
www.google.com.
###
Google is a trademark of Google Technology
Inc. All other company and product names may be trademarks
of the respective companies with which they are associated.
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