GOOGLE EXPANDS
ADVERTISING MONETIZATION PROGRAM FOR WEBSITES
Google Acquires Applied Semantics
New Technologies and Engineering Team
Complement Google's Content Targeted Advertising Programs
MOUNTAIN VIEW, Calif. (April 23, 2003)
- Google, developer of the largest performance-based search
advertising program, today announced that it acquired Applied
Semantics, a Santa Monica, Calif.-based producer of software
applications for the online advertising, domain name and enterprise
information management markets. Applied Semantics' products
and engineering team will strengthen Google's search and advertising
programs, including its fast-growing content- targeted advertising
offering. Additionally, the deal will enable Google to grow
its engineering presence and recruiting efforts in the Southern
California region.
"Applied Semantics is a proven innovator
in semantic text processing and online advertising," said
Sergey Brin, Google's co-founder and president of Technology.
"This acquisition will enable Google to create new technologies
that make online advertising more useful to users, publishers,
and advertisers alike."
Applied Semantics' products are based
on its patented CIRCA technology, which understands, organizes,
and extracts knowledge from websites and information repositories
in a way that mimics human thought and enables more effective
information retrieval. A key application of the CIRCA technology
is Applied Semantics' AdSense product that enables web publishers
to understand the key themes on web pages in order to deliver
highly relevant and targeted advertisements.
The Applied Semantics team will remain
in Santa Monica where Google will establish its Southern California
product development center. Google also recently opened an
East Coast engineering office in New York City. For a complete
list of current job openings at Google visit www.google.com/jobs.
About Google
Google's innovative search technologies
connect millions of people around the world with information
every day. Founded in 1998 by Stanford Ph.D. students Larry
Page and Sergey Brin, Google today is a top web property in
all major global markets. Google's targeted advertising program,
which is the largest and fastest growing in the
industry, provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users.
Google is headquartered in Silicon Valley with offices throughout
North America, Europe, and Asia. For more information, visit
www.google.com.
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