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How to Make Better Use of Images

Most Web sites have graphics (i.e., images). Search engines cannot read any keywords or text that you may have embedded in your graphical menu or other images. Therefore, make sure you make use of ALT tags to describe your files. For example, if you have an image like this:

<img src="myimagefile.gif">

enhance it by adding ALT tags:

<img src="myimagefile.gif" ALT="keywords here">

This gives search engines more keywords to find you with and gives Web surfers who turn their graphics off something to read in place of your image. Note: Not all search engines will read the ALT tags, but for those that do, it can help.

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This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of WebPosition Gold. FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. A free trial of WebPosition Gold is available from their Web site.

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