Double Your Visibility with Longer Keywords
Want an easy trick to double your visibility
on the search engines?
In general, choose the longer form of
a keyword. The reason for this is a concept called "word
stemming." Word stemming can pull in search results that
are not an exact match for the keyword searched on, but may
be close to or the same thing. When a search engine does use
stemming or word stems, it means that searches for word roots
will also include the variations of that word. For instance,
searches for consult would also return documents that have
the words CONSULTing and CONSULTants.
Search engines that practice word stemming
will return your Web site for searches on those other word
variations so you should incorporate the longest form of your
important keywords in your meta tags. For example, including
the word consulting on your page will likely get your Web
site returned for searches on both "consult" and
"consulting" on many search engines. This is an
important consideration when you are designing your Web site
and deciding which keywords to include and which to leave
out. Always choose the longer form of your important keywords
and use the plural form of the word by adding an "s"
where possible.
Before closing, I'd like to re-iterate
my warning to not create more than one or two pages at a time
to target the same keyword/phrase. If you have many of your
pages returned together, all in the SAME search, then you
risk "red flagging" yourself as someone abusing
the system.
About Article
This article is copyrighted and has been
reprinted with permission from FirstPlace Software, the makers
of WebPosition
Gold. FirstPlace Software helped define the SEO industry
with the introduction of the first product to track your rankings
on the major search engines and to help you improve those
rankings. A free
trial of WebPosition Gold is available from their Web
site.
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