Split Your Pages To Increase Your Search Engine Rankings
Search engines try to determine the individual
topics of your web pages. If you have too many subjects on
a single web page, search engines cannot determine the topic
of your page and your web page is not going to rank highly
for any of the words on your page.
Get higher relevancy and better keyword density
Using a single subject on a web page increases
the relevancy of the page for a specific keyword. For example,
assume you have a web page describing two topics: camping
axes and camping tents. If your web page contains 500 words
and you mention your keyword "camping axe" five
times on that page, then that keyword appears every 100th
word on average.
Now suppose you split the page into two
pages, one for the keyword "camping axe" and one
for the keyword "camping tent" and both pages have
250 words. The keyword "camping axe" now appears
as every 50th word on average making it more relevant to the
search engine.
In addition, you now have the opportunity
to use individual page titles with distinct keywords in them.
Add depth to your web site
There's another important aspect concerning
search engines. If you break your pages into smaller pieces,
your web site will comprise more pages. Your web site has
more "depth" and search engines are known to rank
web sites higher that consists of more pages than a three-page
web site.
Please your customers
Another benefit is that visitors like
to read shorter pieces of text. People cannot read as quickly
from a monitor in comparison to reading hard copy. They complain
of visual fatigue and blurring reading long pages of text
from a computer monitor.
In summary, try to cover only one topic
per page. Split separate topics into their own pages and both
your readers and your search engine rankings will benefit.
Split Your Pages To Increase Your Search
Engine Rankings
Source : http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/split-pages.php
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