It has been announced by the Yahoo Search blog that it is launching an advanced Search Assist feature which would help the user to get the closest geographical suggestions as he would fill in his enquiry in the search box.

This would really save time of the users to get the desired information as because, the Search Assist would locate the place an individual would be searching from. According to Yahoo, they are making “Search” more intuitive and convenient for the users.

New addition to Google's shopping list is like.com, which was launched in November 2006 by startup Riya. This acquisition is being seen as the competitive response to Bing, which has been labelled as the “decision engine for shoppers”.

Yahoo! had started the transfer of the back – end technology of its search to the Microsoft Platform, in the US and Canada, last week.

“Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.” , said the official Yahoo! Blog.

AdMax has recently launched a SEO Toolbar, that comprises of the popular SEO tools, put together on a single browser plugin. It also features mobile keyword rankings and mobile link building tools. It is the first FireFox addon that addresses mobile SEO as well.

The first most prominent section of the toolbar is the page speed:

• Load time
• Page size

Google Analytics JavaScript is the latest offering from Google. This snippet would surely make, life a bit easy for site owners. Earlier, to use Google Analytics, one was required to add a JavaScript tracking code on the web pages. Further, to verify ownership of the site with other Google products like Webmaster, one had to add an HTML file, meta tag or DNS record to the site.

Yet another change on Google, and this time Google has tweaked its ranking algorithm so to allow, a large number of results from a single site on a single page.

According to Google, this improvement is essentially for users to find better and deeper results from a single site. “Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain” said Google.

Google AdWords has now launched an automated bidding feature called Enhanced CPC. This tool will allow marketers to adjust the costs of their Max CPC bid automatically, to increase conversions based on their past conversion record. The new tool also "detects attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting" said AdWords.

Here is our coverage of the final day of the SES San Francisco 2010: 

• The Four Pillars of Building Instant Trust Online: SES San Francisco 2010, Day 3 Keynote by Tim Ash
• Eye Tracking Research Update
• PPC or SEO? The Ultimate Search Marketing Battle
• Duplicate Content and Multiple Site Issues
• Managing Your Google Reputation
• Advanced Keyword Research

The last session of the day and the last session of SES San Francisco 2010. The agenda of the was campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation.

Moderator:

• Andrew Goodman

Speakers:

• David Rodnitzky, Founder and CEO, PPC Associates
• Michael McMeekin, Senior Strategist, Search Optimization, Yahoo!

The topic for the fourth session of the day was “Advanced Keyword Search.” the agenda of the session was “How to target keywords in a proper manner using better tools and techniques, to get better ROI.”

Moderator:

• Christine Churchill, President, KeyRelevance

Speakers:

• Ron Jones, President/CEO, Symetri Internet Marketing
• Wister Walcott, Co-founder & VP of Products, Marin Software