AdWords Quality Score To Be Updated Again!

Recently it was announced by Google AdWords Blog that a lot of changes to the quality score are coming very soon.

The first change is to equip the quality score calculation score an ad’s CTR that would be based on the position of a certain ad.

“In the coming days, we'll update the portion of the Quality Score algorithm that accounts for ad position. This will result in more accurate Quality Scores, ensure that ads compete fairly for position based on their quality and bid, and enable Google to show the most relevant ads to searchers by rewarding high-quality advertisers with better ad positions.” – Google

The second change is to assist certain ads and make them gain some of the top positions.

“We're also improving the way we determine which ads show in the yellow region above the search results. These positions are particularly valuable to advertisers because they are prominently positioned on the page. Given their prominence, it's especially important that these ads be high quality; we therefore place extra emphasis on quality when determining which ads to show in this location.” -Google

It seems that Google is very eager to improve hoe they normalize the CTR (ClickThrough Rate) after looking at the positions of various ads on the page. They are planning to use more updated data in order to offer a more advanced metric for their quality score. Google said that “this should make the quality score more accurate, allow ads to “compete fairly” and show searchers more relevant ads.”

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