Ask.com Renews AdCenter License with LookSmart

Look Smart has released a press release saying that Ask.com has extended its license of LookSmart's AdCenter for Publishers through 2009. According to the press release:

Ask.com leverages LookSmart's AdCenter as a component of its Ask Sponsored Listings PPC advertising program. Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Offered through IAC Advertising Solutions, ASL processes more than five billion queries each month, and supports over 30,000 advertisers bidding on more than 10 million keywords.

The LookSmart AdCenter provides an auction platform, algorithmic ad server and a reporting engine. The deal is seen as a marriage of dependencies as none can survive without each other. In fact, at Webmasterworld Forums, a member has commented that they are:

Like a couple of drunks leaning on each other to stay standing.

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