Ask's Mysterious Advertising Campaign

April 3rd, 2007 | RSS Feed

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Mysterious billboard advertisements have been seen along Highway 101 between San Francisco and Silicon Valley. Valleywag has confirmed that they are by Ask. The slogan on one of the billboard says, “The Algorithm Killed Jeeves”. This message has got everyone confused. Many are wondering whether Ask is trying to target Google because of their 'world conquering' algorithm.

Valleywag informs, “One of the slogans, "The Algorithm Killed Jeeves," appeared to refer to the also-ran search engine's trademark butler; Google is the company with the world-conquering algorithm. And Google had been tweaked by a faux-guerrilla campaign by Barry Diller's Ask, which papered the city's underground, and lampposts, with an appeal to consumers to break the information monopoly.”

The second billboard says “The algorithm is from Jersey” might just about be referring to Ask's main center.

View the billboard's here.

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15684 ResponsesAsk%27s+Mysterious+Advertising+Campaign2007-04-04+05%3A01%3A22Navneet+Kaushal to “Ask's Mysterious Advertising Campaign”

list » Ask's Mysterious Advertising Campaign Says:
April 10th, 2007 at 12:15
[...] unknown wrote an interesting post today onHere's a quick excerptMysterious billboard advertisements have been seen along Highway 101 between San Francisco and Silicon Valley. Valleywag has confirmed that they are by Ask. The slogan on one of the billboard says, “The Algorithm Killed Jeeves”. … [...]
pictures » Blog Archive » Ask's Mysterious Advertising Campaign Says:
April 10th, 2007 at 12:24
[...] unknown wrote an interesting post today onHere's a quick excerptMysterious billboard advertisements have been seen along Highway 101 between San Francisco and Silicon Valley. Valleywag has confirmed that they are by Ask. The slogan on one of the billboard says, “The Algorithm Killed Jeeves”. … [...]
Ask CEO Emphasizes Superior Relevancy Of Its Algorithm » Unofficial SEO Blog - Search Engine Information, much before it's official. Says:
April 18th, 2007 at 04:22
[...] Earlier in the month, Ask got brickbats from across the globe for its Information Revolution campaign in UK. We also reported the mysterious advertising campaign by Ask in the U.S. The latter campaign had slogans as “The Algorithm Killed Jeeves” and “The Algorithm Constantly Finds Jesus.” [...]
madhaus Says:
April 22nd, 2007 at 21:44
Also seen in Silicon Valley: "The algorithm is banned in China."