Baidu & Microsoft Integrate Paid Search Service

Baidu and Microsoft anounced a strategic alliance on paid serach service. Under the alliance Microsoft willl display Baidu's paid search listings on the SERPs of certain Microsoft websites, including MSN, Live, and other partner websites in China.

According to the press release :

"Microsoft is committed to bringing innovative online services and software, including search services, to Chinese Internet users," said Erik Johnson, General Manager, Microsoft Online Services Group, Greater China. "China is one of our most important markets and the strategic alliance with Baidu will help us provide new opportunities for advertisers which will further enhance our search business in China."

"Baidu's partnership with Microsoft recognizes the huge potential and rate of growth of the Chinese online search market", said David Zhu, COO of Baidu. "We are delighted to share our rich business experience and channel resources with our partners and contribute to the overall development of the Chinese search market."

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