The upgradation of Microsoft adCentre summer 2010 has been completed with the addition of new advance features. These new features will help the users in managing the overall search and content advertising strategies. Most of these features are the ones requested by the visitors in the adCenter community. These features are designed to get a better insight and performance by being user friendly. Some of the new features are as follows:

The 6th SEMPO Search Engine Marketing Report is out. The report is an outcome of an online survey of almost 1,500 client-side marketers (advertisers) and agency respondents, from across 68 countries.

Here are a few important points from the report:

• As per the report, the North American search engine marketing industry has grown by 8% (from $13.5B in 2008 to $14.6B in 2009) and is projected to reach a value of $16.6B in 2010, an anticipated 14% growth.

After releasing the site targeting functionality for content Ads in the U.S., Microsoft has now enabled the adCenter to do bidding for two hot commodity MSN sites – the MSN Tech & Gadgets portal and web-based email, Hotmail.

You just have to put in little efforts to optimize your Content Ads campaign with the following process:

Microsoft adCenter has started releasing its Fall 2009 upgrade. The official Microsoft Community blog is saying that the upgrade will include improvements in account management, reporting and will also have a few new features.

Here's the link to the blog.

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There is no doubt that keywords play a crucial role in search engine ranking of a website but many people are not aware of the basic keyword research process done by using the adCenter user interface. One of the reasons is that UI method do not match the level of information offered by the Microsoft Advertising Intelligence as advertisers. But, there are certain things that the new search engine marketers should know to get familiar with the beginners resources for keyword expansion.

AdCenter blog-Microsoft Community on Tuesday announced a pilot for new Image Ads offering in the U.S from Microsoft. Microsoft is looking for small-sizes to mid-sized businesses to test it with them. Image ads are meant for displaying ads that can be easily purchased on a CPC or a CPM-basis. These ads are currently available on Content Ads network, including top MSN sites. They are great tool to reach content and refine your ROI.

This is very interesting to know that adCenter team is getting feedback from the advertisers and thereby improving features to give you more control over over targeting, bidding and distribution of the several advertising campaigns.

The adCenter provides Feedback Form that allows the advertisers to fill up their feedback that will help adCenter team to improve advertising features.

The Microsoft Advertising Blog reported that Microsoft advertisers are now offered with the option to purchase high quality, premium on-deck display inventory in the Verizon Wireless Ad Network on a Cost Per Click (CPC) or Cost Per Action (CPA) basis.

A report from LegitScript.com and KnujOn was doing the rounds earlier this week which stated that 89.7 percent of Bing's ads for online pharmacies came from illegally operating pharmacies.

Microsoft has finally responded to the claims and said that the report is true, however, it confirmed that the violation percentage is substantially lower than reported number. Microsoft adCenter uses PharmacyChecker.com, an online pharmacy verification service, to verify pharmacy advertisers. PharmacyChecker.com is a competitor of LegitScript.com.

Microsoft adCenter recently launched Microsoft Advertising Intelligence, formerly known as Add-In for Excel. This tool is now available in the US, UK, France and Canada.

This keyword research and optimization tool will help you maximize ROI for your keyword campaigns with:

• Keyword expansion
• Research
• Pricing
• KPI data