After the AdSense was originally launched in the year 2003, there have been only a few noticeable changes in the AdSense user interface and addition of new account overview page is one of them.

AdSense has recently announced the brand new user interface for publishers at Content Revenue Strategies. It will initially start as a closed beta, but if you have CRS, you can directly go to the optimization area to get yourself on the whitelist for closed beta.

It has been announced in a recent Inside AdSense blog that ad units served on cellphones, mainly the high-end models will now be more optimized to fully utilize the display capabilities of the phone. Earlier, AdSense mobile publishers were only able to serve smaller text and images on the mobile content.

A recent post on the Inside AdSense Blog revealed that Google is all set to allow multiple Google-certified ad networks to compete with AdWords advertisers for display ad space on AdSense enabled sites. With this new change, ad networks or non-AdWords advertisers will also be able to bid on Google ad auction.

A recent post at Google AdSense Blog lets us know that Google is going to make changes to the AdSense's contextual targeting algorithms in order to make ads on a website more relevant to its webpages. 

"This week, we’ll be rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to webpages,” said Woojin Kim, Google AdSense Product Manager.

After introducing 'Standard AdSense font family' back in February, Google AdSense is updating font styles for its ad units once again of late. Reportedly, AdSense is changing the default font used in the different ad units and it's done on the basis of which ad font performs best in a particular ad unit.

Here are the new defaults:

Smartphones are revolutionizing our daily lives. With lower prices, unlimited data plans and faster network speeds, people are now reaching more for their cell phones than their computer for extracting information. This has made mobile applications more popular.

Just after introducing the AdSense feature that allows changing font faces of ad units, Google has now announced another feature related to it. This time it is changing the size of the fonts of the text in AdSense ad units. You have an option to choose from three font sizes – small, medium and large.

The latest webinar is scheduled for today (June 4, 2009 at 6:30 pm PDT). The topic of the webinar is Channel/Advanced Reporting. We know that Google has been holding webinars to help AdSense publishers learn a few tips and tricks. The topic will focus on the following points:

• Creating channel tracking in AdSense account
• Optimize AdSense using channel data.

Google doesn't stop at one thing does it? Now, Google AdSense has come up with an interesting maneuver to attract its publishers. It has announced the implementation of image addition at the bottom of the link unit page. Link unit are substitute links showcasing textual advertisement topics relevant to the content on the site. When any of the topic is clicked a standard AdSense page full of ads is pulled out. As shown below

Google is going to host webinar for new publishers in India this on Friday, 22nd this week. This initiative by Google is aimed at encouraging and assisting new Ad Sense users. The presentation will include introduction on using the AdSense account and how to display yourself i.e advertise. The program features as highlighted in official Google India Blog include using the Ad Sense account to make the best out of it, lot of interaction, chatting with the specialists, and structured, detailed analysis and explanation of various services available.