Google AdSense for Feeds recently announced that its ads will now run using the googleads.g.doubleclick.net clickthough URL, instead of the previous pageads.googlesyndication.com.

AdSense made this switch last month:

This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we’ve had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.

Google recently announced the integration of Publishers Center with Google Ad Planner – Google Ad Planner Publisher Center. This new feature will help AdSense publishers to increase their site's visibility and attract potential advertisers.

AdSense publishers also have the option to integrate their site's Google Analytics to Google Ad Planner Publisher Center. It will allow potential advertisers to identify sites that display their ad campaigns based on site page views and unique visitors. As more advertisers become aware of your sites, both the competition among your ads and earnings will increase.

On April 18th, Google hosted a free webinar on the topic of “Orientation” for 500 AdSense publishers who signed up first. The primary aim of this webinar was to give publishers “understanding of the basics of your AdSense account. Learn more about the program and get familiar with your account.” After the success of the first webinar, Google is now all set to host its next webinar on May 7th at 6.30pm (PST). The topic of this webinar will be implementation and optimization:

Google has recently made the AdSense and Analytic integration made available to all its publishers. This feature was first made available only to selected AdSense publishers but now, made available for all. It will provide useful information about site traffic to individual pages as well as how users will be able to interact with publishers' sites.

AdSense recently released its new policies for link sellers and publishers. The new AdSense policies have been completely reorganized to ensure everything is taken into consideration. Google has also requested publishers participating in the AdSense program to check these policies for updates frequently, as they may change them at any time.

Here are some of the important points for publishers as per the new policies:

If you are amongst those who have maxed out their competitive ad filter, here's a good news for you. AdSense has now increased the number of filters it provides to publishers up to 500.

But, do remember to add only those you need. Before adding URLs, one must keep in mind that blocking an advertiser means the ads worth less money will be shown on that particular place. If you have decided to block the advertiser because his ad is paying less, remember that you are now going to make lesser.

In one of the recent reports, Google AdSense announced the addition of email preferences to the account page. The new addition will allow users to receive specific messages like event invitations, details about webinars, and personalized account suggestions from Google team.

According to AdSense Advisor,

Google AdSense Now a Twitter Account Holder. Google AdSense has come up with its own Twitter account for tweeting on all the things of AdSense. It has also highlighted some of the account features on its blogs and has discussed about a forum thread. Publishers will get a chance to share AdSense tips on this new forum thread.

Google Adsense has decided to no longer give Adsense for its only one year old video ads. With this program, publishers had the freedom of showing YouTube videos and Adsense ads overlayed on their sites. But, do not confuse it with the ads, where the videos of the advertiser appear in an ad unit along with text or image ad.

Google has recently launched the beta test of "Interest-based" advertising to make advertising more targetted.

"Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest – say sports, gardening, cars, pets – with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads."