Google AdWords has now launched an automated bidding feature called Enhanced CPC. This tool will allow marketers to adjust the costs of their Max CPC bid automatically, to increase conversions based on their past conversion record. The new tool also "detects attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting" said AdWords.

Google has announced the launch of a new product extension called, Seller Extension Rating on Google AdWords.

This feature will make it easy to identify those merchants with a high rate. Now how does this work? Well, what does seller rating extensions do is, they attract the star rating of the merchant from Google product search to the AdWords ads .

Google AdWords Blog has reported that they are going to retire the Adwords reporting center tab very soon. The reports that were used to be under the reporting center tab will now be shifting to the campaign tabs, where the users used to maintain their files and other reports. Google said that the users can now access all those reports that they had under the report center tab, on the same pages where they used to manage their campaigns. To this Google added they “plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.”

Now, apart from your own progress and performance, you can measure your competitor's performance too with the help of Google AdWords new tool called, 'Analyze Competition'.

New features for Google Ad Planner and AdWords content network have been announced by Google at its AdWords blog.

The new reports are all about seeing sales as a process than a one-click act. Google AdWords used to attribute the conversion to the last ad someone clicks before making a conversion. But now insights will be given into the multiple search process and prior interaction with your ads which led to the uccess.

Google announces the AdWords Pharmacy Policy Updates for the US and Canada.

Here's the information on what exactly the changes are :

1. Only those online pharmacies in US and Canada will be allowed to post their ads on AdWords, who will be accredited by the National Association Boards of Pharmacy VIPPS program and the Canadian International Pharmacy Association (CIPA.) respectively.

Google AdWords has launched the AdWords Online Classroom to provide free training to the advertisers. Several live and recorded 'on-demand' courses are being offered, which will include the training by the AdWords specialists of Google.

We're offering a great selection of live and recorded courses, including:

Mobile ads have now been made more potential in terms of reaching to the customers. Google announced that now mobile phone users will automatically get click-to-call phone numbers of the advertisers or the companies to directly contact them for details of their services.

Google advertisers can now target ads based on devices and carriers of the users. This will enable better results if the messages delivered are device or carrier specific too. For example, if a certain ad is designed for iPhone users then only they will be receiving that ad while, android phone users will not get it on their phones. This is achieved by optimizing the landing pages for specific devices and carriers.