Google announces the AdWords Pharmacy Policy Updates for the US and Canada.

Here's the information on what exactly the changes are :

1. Only those online pharmacies in US and Canada will be allowed to post their ads on AdWords, who will be accredited by the National Association Boards of Pharmacy VIPPS program and the Canadian International Pharmacy Association (CIPA.) respectively.

Google AdWords has launched the AdWords Online Classroom to provide free training to the advertisers. Several live and recorded 'on-demand' courses are being offered, which will include the training by the AdWords specialists of Google.

We're offering a great selection of live and recorded courses, including:

Mobile ads have now been made more potential in terms of reaching to the customers. Google announced that now mobile phone users will automatically get click-to-call phone numbers of the advertisers or the companies to directly contact them for details of their services.

Google advertisers can now target ads based on devices and carriers of the users. This will enable better results if the messages delivered are device or carrier specific too. For example, if a certain ad is designed for iPhone users then only they will be receiving that ad while, android phone users will not get it on their phones. This is achieved by optimizing the landing pages for specific devices and carriers. 

A new change in the display URL policy has been declared in the official Google Adwords blog. The change will take place in the policy for URL’s displayed for the ads that lead to hosted domains. The sub-domain part of the domain needs to be displayed along with the main domain.

The present day AdWords users have an added advantage as Google has gone a long way in assisting them by launching an optimization center for Adwords,  which provides tips and strategies for attracting more and more customers for their business.

The latest Google blog is talking about the New search ads format introduced to provide richer and more informative search results to researchers on Google Adwords. Apart from text, the search results will have videos, maps, images and many more things.

In a recent announcement made by Google AdWords API Blog, two vital parameters have been introduced in the ad copy for the advertisers using the v2009 API . The parameters allow the advertisers to include numerical digits stating the prices, quantities, discount rates and much more.

The new version 7.6.1 of Google AdWords Editor has been released. Apart from having new features like promoted video ads and account tree editing, the new version also has:

• Ad scheduling and advanced location targeting feature.
• Export spreadsheet with images (ZIP).
• Add/Update multiple campaigns.

There are some up-gradation made in the already existing features, which include:

• Import CSV error export.

In the recent blog, Google has announced that it is expanding the product ads within AdWords listing. After testing the Product Listing Ads for a while, the team has finally said that searchers in the U.S will be able to see product ads more frequently.