The present day AdWords users have an added advantage as Google has gone a long way in assisting them by launching an optimization center for Adwords,  which provides tips and strategies for attracting more and more customers for their business.

The latest Google blog is talking about the New search ads format introduced to provide richer and more informative search results to researchers on Google Adwords. Apart from text, the search results will have videos, maps, images and many more things.

In a recent announcement made by Google AdWords API Blog, two vital parameters have been introduced in the ad copy for the advertisers using the v2009 API . The parameters allow the advertisers to include numerical digits stating the prices, quantities, discount rates and much more.

The new version 7.6.1 of Google AdWords Editor has been released. Apart from having new features like promoted video ads and account tree editing, the new version also has:

• Ad scheduling and advanced location targeting feature.
• Export spreadsheet with images (ZIP).
• Add/Update multiple campaigns.

There are some up-gradation made in the already existing features, which include:

• Import CSV error export.

In the recent blog, Google has announced that it is expanding the product ads within AdWords listing. After testing the Product Listing Ads for a while, the team has finally said that searchers in the U.S will be able to see product ads more frequently.

It has been officially announced in the Google AdWords blog that advertisers will now find it easier to add and track their conversions for search ads. The new AdWords interface sections for webpages, conversions and code has been added by Google.

The conversion page will show the conversion actions that are being tracked by you. The webpages will show the pages for which you are getting conversions and the code will get the code that is supposed to be added to the webpages.

Google has made a new addition to AdWords by introducing Sitelinks. These are links to deeper pages on the website. Sitelinks are getting showed in organic results for quite a while.

The new feature provides additional link to content deep in the site, thus will allow advertisers to extend the value of their existing AdWords ads. It will display up to 4 additional destination URLS on the text ad, so that users can choose the link they want to navigate to. Sitelinks will lead to the creation of richer and more relevant ads.

Google has officially announced “Comparison Ads” that will enable the mortgage advertisers to get their products compared with competing products. Presently, the feature is restricted to mortgage products but it will soon the expanded to other products and services too.

A recent post on the Inside AdWords blog is talking about Google Adwords testing the new interface for My Client Center. From this week onwards, you will see a link appearing on the My Client Center Dashboard that will direct you to the new MCC interface, which is under the testing phase. The new interface will have an updated look and feel as well as some enhancements that will let you manage clients more efficiently. Here are the changes introduced in the interface:

Google AdWords will soon be launching its new ad campaign impact measurement tool Campaign Insights. The tool will help in measuring the performance of the display ad campaign beyond just clicks.