Google Analytics has now been made even more global. The Analytics blog announced the availability of Google Analytics in six more languages: Slovak, Bulgarian, Greek, Catalan, Lithuanian and Vietnamese. This has made it accessible in a total of 31 languages. The users can see the new languages updated in the language menu, on the Google Analytics login page.

It's a cross-functional effort by the Google to localize its Analytics experience in these added languages.  Google already has now more than 150  Google Analytics Authorized Consultants (GAAC) from over 35 countries and the major regions of Asia Pacific, US, Europe, Canada, Latin America, Middle East and Africa. This new addition is sure to add to the growth.

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Google Analytics is available in 6 more languages

Google Analytics had launched its skill qualification program Google Analytics IQ last year. Google Analytics blog has announced  that the passing score, previously 75%, has been raised to 80%. It may be that the analysts were doing so very well in this qualification program that this easy test has now been made difficult to clear.

However, the people who have qualified this program earlier at the minimum passing score of 75% need not worry because it won't affect their current qualification. But they will be required to re-qualify at the new set score bar of 80% in order to renew their qualification after every 18 months of their initial qualification.

So, all those people who are looking forward to qualify this IQ test must be more careful next time and start brushing their knowledge.

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Google Analytics IQ Passing Score Raised From 75% to 80%

The news is out that Google Analytics has added AdSense for Feeds and Google Feedburner data for all the items it analyzes & monitors. If you are also using one of the two tools for feed advertising, you will now be able to see the performance of your ad implementation in terms of item clicks. Apart from this, Google Analytics will also give additional information to make you understand which Feedburner is getting more traffic to your site.

In case you are using AdSense for feeds of Google Feedburner, you will be able to classify the links by tagging source like Feedburner because of the new feature. Feedburner acts as a channel for sending the feeds in form of “feed” or “email”.

The content present in the feed is considered as the actual endpoint application through which users will view the feed contents. This can be done through Google Reader, Yahoo mail and other applications. The data can be seen on Google Analytics account under the All Traffic Sources section.

Your item URLS will get automatically tagged with Google Analytics parameters the moment you will enable the item click tracking on Google Analytics account. So, if you are amongst those who are yet to sign up for Google Analytics, this is the best time for you as RSS feed advertising will make things more exciting.

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Google Analytics: Making RSS Feed Advertising Easier with Feed Item Clicks Tracking

You might be familiar with Google Analytics but you may not have heard about Trakkboard desktop application. It will help you in managing Google Analytics data and that too from a stand-alone application.

Developed on the Adobe AIR platform, you can download and install the application from the Trakkboard website. With the application, you can combine data from different websites to make a single report that will show the patterns followed by a group of similar websites.

If you will manage your e-commerce site traffic into reports and compare it with other sites, you will see comparison of traffic patterns. It will help you in knowing how to optimize the site or improve the traffic pattern further.

You can also build as many dashboards you want for data analysis with the Trakkboard desktop application. Users are hoping that the new application with extend desktop functionality in the same way Woopra is offering as well as provide all the Google Analytics information.

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Now Trakkboard Desktop Application for Managing Google Analytics

If we talk about online web stat software and tracking tools, the list would be endless. So, how would you go about choosing which tool is right for your website. Here's the list of top 5 analytics and web stat tools that would fit the everyday needs of Webmaster:

1. Stat Counter

What makes StatCounter one of the widely used top javascript based web stats software is its easy integration and real-time web stats tracking. The best part of the software offers graphs and charts that help users in visualizing their stats. Moreover, a version of its service is also available for free. All the stats provided by the StatCounter are invisible, saving the webmasters from placing a little icon on their website.

Here are a few features of StatCounter:

• If you are a beginner, this is the ideal tool for you. Its free version is available for a website with 250,00 pageviews or less ever month. In case, your site exceeds the limit, be ready to pay at least $9 per month.
• When most of the static programs are textbased, Stat Counter shows the information of visitors, page loads and returning visitors on the same chart. The keyword analysis report will enable you to see the words which will locate your site.
• Users can also set multiple projects on StatCounter by having just one user account. You can set up one project for each site but have a view of all of them at once

Rating: For beginners, there is no better place to start than the StatCounter.

Download

2. SiteMeter

This real time website tracking and counter tool will provide you instant access to the relevant data about your visitors. To be precise, the detailed reporting of SiteMeter will enable you to know the visitors of your site, how they found it, what they like most about the site and many more things.

The detailed information SiteMeter provides include:

• Prediction of traffic on the basis of your current traffic trend.
• Visits for current day, 7 days, a month and the following year.
• Details of recent visitors, location, out clicks, entry and exit pages.
• Entry and exit pages ranking.
• Map of the area from where your visitors are coming.
• Location tracking, web browsers and navigation trends.

It is a superb tracking tool that gives great maps and graphs for helping you in seeing the growth of the site. If you want to download Sitemeter, it is necessary that you insert HTML code on the site. You have the flexibility of changing the privacy level after installing the tool. In case the level is set to high, the reader will be directed to the homepage of the tool if he clicks the Sitemeter logo. By setting up low priority, readers will be able to see your stats if they will click on the tool's logo.

Although, there is a big difference in the list of features of free and paid version of SiteMeter, but the one you get without paying anything is also worth. The paid version will cost around $7 per month.

Rating: A popular stats tracking tool that is on tens of thousands on websites.

Get free version 

3. Google Analytics

It is the enterprise class web analytics solutions for marketing effectiveness and better website traffic. With this powerful and easy-to-use feature, you can see and analyze the traffic data in a better way. It will make you more prepared to write targeted-ads, create websites with higher conversion as well as strengthen your marketing initiatives.

The Google Analytics is worthy, especially for the small businesses who can get accurate stats and that too, for free. There are several reasons that make this tool appropriate for new webmasters:

•  It has the breadth and power of Urchin.
• Webmasters will get unlimited hits/pageviews and visitors logged, which means more quality reporting.
• The tool is integrated with Adwords that enables it to do ROI on investment reporting.

You will receive three different types of reports with Google Analytics. The executive overview report is a general report about the performance of the site in terms of number of people visiting it in a particular time frame, new visitors and more.

The marketing summary tells the top five referring sites, campaigns and the search engine keywords.

The content summary will tell about the top five entrance and exit pages of website. It will show the bounce rate of every page.

Rating: The tool is still the choice of the masses.

Sign up today for free version
 

4. GetClicky.com

Clicky is a popular web analysis tool that monitors the traffic that visits and leaves your site. The tool gives a high level detail of every visitor of the website. What makes the tool a favorite amongst analysts is its capability of tracking Ajax and Flash events. Here are some really good features of Clicky:

•  You will get to know what your visitors looked at on the website and for how long.
• The site that directed them to your website or how they searched for your website.
• Spy is the best feature of Clicky. It is the real time analysis tool allowing you to look at the visitors on your site at that moment only.

The sites services offered by Clicky can be compared to what are provided by Google Analytics. The analysis tools is simple to install and you just have to embed JavaScript to the site. There is a free version of Clicky available for webmasters.

Rating: The deep data Clicky provides gives it an edge over Google Analytics at times.

Register for a free version

5. CrazyEgg

The tool is awesome. It gives a clear picture of the point where visitors are clicking the most on the site. Whether it is the Web2.0 look and feel of the tool or the heatmap and overlay functionalities, CrazyEgg is just unbeatable.

While you are using CrazyEgg, you are doing far more things than just site tracking. By adding this particular tracking to the site, you will get to know more about each element of the site. Here are a few more features of CrazyEgg:

• The easy to understand heatmap and overlay feature will help you in learning about the areas of the site that are functioning and the ones that are not.
• Everything you do on CrazyEgg is based on the tests done on 500-1000 visitors and the results can be acquired through RSS or email notification.

Rating: Grab the version of this neat tool today!

Improve your website today with a free version 

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5 Best Website Analytics and Web Stat Tools

You have passed the Google Analytics Individual Qualification test but how can you boast or inform your clients and company about it? Google is there to help in validating your excellent web analytics skills. The whole process is easier, as you just have to create a link to your web-published test record.

All you need to do is simply go to the Google Testing Center, enter the email id you used to take the test and then sign in. The next step would be to click on the “Manage Your Test” records link and then to click on “Add Link”. Another screen would appear on which you can select if you want to show fail/pass record or the test grade to your contact email.

Save the data and click on the record to get the link. If you want to show off the result to your search marketing friends, you just need to copy and paste it.

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Show Off Your Google Analytics Individual Qualification Test

Google has announced the launch of a new Analytics feature Intelligence that will be of great use for Webmasters.

Along with providing a screenshot of the feature, Google said, “We’re launching the initial phase of an algorithmic driven Intelligence engine to Google Analytics. Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago.”

In addition to this, you can also instruct Analytics Intelligence to send alert email about certain traffic changes to you. You can know more about the updates to Analytics at the Google's blog post.

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Tracking Significant Traffic Changes Now Easier with Smarter Google Analytics

Here is the latest from Google Analytics API team, they have rolled out new features for their API, which includes event tracking, navigation data, and increased filter length.

Now, the users can use API for event tracking. They can easily measure the number of user interactions with a website.For navigational data, the users can easily create new visualizations like custom site overlays, so as to find which links get the most clicks.

Also the filter length has been increased up to 128 characters in API now, which means that developers will be able to make more complex requests with fewer queries to the API.

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Google Analytics Team Comes up With New API Features!

Recently, it was found that some of the Google Analytics users are confused as why Bing, a new search engine can't be seen in the search engine reports. As, we also know that Bing was launched a few days ago by Microsoft, the news came as a surprise.

We know that the moment Google launched Chrome, their new browser, it was immediately supported by Google Analytics. It seems that Google wasn't clear on when Bing was being released. However, Google team has already started programming about the new search engine into the reports.

According to a Google Analytics Help thread, Anna from the Google Analytics team said:

“Our team is aware of this, and the required action will be taken soon!”

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Finally Bing Added to Google Analytics Search Engine Report!

Google recently announced two new features for Google Analytics. These features are specifically meant for advanced users.

The First Advanced Feature: Pivoting and Secondary Dimensions.

Here's the Google's explanation about this feature:

“You can use these new power features to do in-depth, on-the-fly analysis and see all the information in the same table. View data by two dimensions at once, such as keywords and cities. Next, pivot by another dimension such as source, while also viewing two additional metrics such as visits and pages/visit…. all within a single table view.”

The Second Features: Share Custom Reports and Advanced Segment Customizations

Here's the Google's explanation:

“Think you have the ultimate custom SEO report? Post the URL for the report to your blog or email it to a friend. When people click on it, they import the report structure, so rather than seeing your data, they see the report you built, but with their data in it.”

Following is a video,

These features are currently in their beta version and will be rolled out in the coming weeks.

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Google Analytic Adds Two New Advanced Features – For Advanced Users Only!

Yahoo! recently announced that Yahoo! Web Analytics is now available for free to Yahoo advertisers supported by a Yahoo! account team.

Here's a screenshot of Yahoo! Web Analytic:

According to Yahoo! Search Marketing Blog:

“Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site.”

This option is only available to Yahoo advertisers that work along with an account manager. However, large advertisers with complex advertising requirements are most suited for this option.

Following are some of its benefits:

• It offers customizable reports, dashboards, alerts and segmentation tools, which will allow advertisers to improve their ads, campaigns, keyword bids, and website design.
• It helps advertisers to take advantage of demographic targeting options and locate their targeted audience.
• It can track up to 15 steps of conversion process and help advertisers identify where they are most liable to loose.
• It can keep track of ad campaign's performance in not juts Yahoo! Search Marketing but also on other search engines, display engines and email campaigns.

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Yahoo! Web Analytics Now Available for Yahoo Advertisers

Google has recently made the AdSense and Analytic integration made available to all its publishers. This feature was first made available only to selected AdSense publishers but now, made available for all. It will provide useful information about site traffic to individual pages as well as how users will be able to interact with publishers' sites.

The new feature is expected to give Google AdSense publishers more control over their content for a more profitable AdSense implication. The linking of AdSense and Analytics account will give publishers the following additional reports on their Analytics page:

• Top AdSense Content – Publishers will now receive more information about specific pages on their site as well as analyze ad performance. They will also be able to view which pages have more pageviews, to implement additional optimization efforts.
• Top AdSense Referrers - How different incoming traffic sources will add to revenue.
• AdSense Trending – It will allow publishers analyze how to generates revenue for their sites during different times of the day and week.

Here's a short video demonstrating the new linking process.

To experience this new feature just login to your AdSense account and click on the link to integrate AdSense and Analytics at the AdSense report page. The moment you click, you'll notice a new “AdSense Revenue” tab on your Analytics account. It lets you compare your AdSense revenue from new visitors coming to your site as compared to existing visitors.

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Google AdSense-Analytics Integration: Now Available for All!

Google users can now develop client applications that download Analytics data in the form of Google Data API feeds, with the help of Google Analytics Data Export API.

You can use the Data Export API to request data from an authorized Analytics profile user and also refine the result on the basis of query parameters.

At present, Data Export API is available in public beta and has a read-only access to Google Analytics Data. Even the current feeds in the Data Export API has been categorized into two groups:

• Analytics accounts and website profiles
• Analytics report data from a single profile

Developers can use this API in a number of cases. For instance, you can create a customized dashboard that integrates your most commonly viewed or requested page statistics without accessing the Google Analytics reporting interface.

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Google Analytics Data Export API Finally Launched

The SEOptimise team recently wrote a post about Google Analytical Tools, Goals, Segments, Filters, Hackers and Resources.

In the Tool section:

• Google Analytics Report Enhancer: Unofficial Google Analytics Blog
• Social Media Metrics Greasemonkey Plugin For Google Analytics – VKI Studios Blog
• Google Analytics Reporting Suite
• Google Analyticator · cavemonkey50.com
• Cool FireFox Plugins to Enhance Google Analytics

In the Filter section:

• Google Analytics Hack – obtaining full referring URL, Google Analytics Hack – Full Referal URL
• Linklove » Filters in Google Analytics
• Google Analytics Filters: Helping you Better Segment, Clean, and Understand your Data | .eduGuru
• Track SEO rankings with Google Analytics – Yoast – Tweaking Websites
• Detailed PPC keyword data from Google Analytics
• Keyword Potential: Pull Keyword Needles Out Of Analytics Haystacks | Local SEO Guide

• How to track Universal Search traffic with Google Analytics
• To know about Goals, Segments, Hackers and Resources, see the post at SEOptimise.

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Web Analytic Suite for Search Marketers

Microsoft recently made an announcement that it will end its adCenter Analytics beta program for everyone. As far as the exciting users are concerned, they will no longer have access to the program after December 31, 2009.

"Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space."

"It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs."

Stay tuned for more official announcements.

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Microsoft Announces Closure of adCenter Analytics!

New to Google Analytics?

Google Analytics has published an online guide for the beginners. It is called the "Getting Started Guide" that provides basic information on issues like installation, settings, account, advantages of Analytics and more. At the same time it is furnished with diagrams to help the first time users gain a practical knowledge.

"If the Getting Started Guide is too basic and you're ready to get started on more advanced code customizations or look through videos on tips and tricks, you can browse through the 'Other resources' section at the end of the guide." Christina Park, Google Analytics Team

Click on this link to read "Getting Started Guide"

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"Getting Started Guide" by Google Analytics

Of late, it has been seen that Google has been making many changes.

The recent addition to these changes is Individual Qualification (IQ) Program that will allow all its users to demonstrate proficiency in Google Analytics, as confirmed by a recent press release.

The press release further states that:

“The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test.”

You can find the link to this program at ConversionUniversity.com.

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Google Analytics Offers Individual Qualification (IQ) Program

Bryan Eisenberg of FutureNow fame has come up with a comprehensive Google Analytics guide “The Missing Google Analytics Manual” on his company's blog.

The guide is decked with loads of information on Google Analytics and is flocked with a diverse range of links and videos to help the users understand more about Google Analytics in a better way. Here is the Guide

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Google Analytics Guide By Bryan Eisenberg!

If you guys have a keen interest in latest tracking topics, then the latest post by Google Analytics is for all of you! Their team is discussing two low cost integrations with Google Analytics.

These two companies are Mongoose Metrics and LivePerson.

The former one “supplies toll free numbers in bulk for extremely cheap in case you'd like to use unique phone numbers to track campaigns or even different product orders” and the later one “allows you to interact with your customers live via chat to offer real-time assistance and advice while a user is engaged with your website, a highly valuable service for helping customers, and also for learning about what their intention is.”

Regarding the integration, Philippe Lang, a VP at LivePerson, said, "Small and medium businesses want easy-to-use tools that demonstrate ROI so they can measure the success of their investments and maximize the efficiency of their marketing spend."

Full Post @ http://analytics.blogspot.com/2009/02/two-cool-integrations-telephone-leads.html

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Now Track Telephone Leads & Live Chat Via Google Analytics!

Google Analytics has come up with an update on the code snippet that is placed on websites. The update is done to fix the rare display of a JavaScript message that was usually noticed by the users to sites using Google Analytics.

But why was it changed?

“Adding the try and catch to the snippet removes the possibility that your visitor sees a JavaScript message that doesn't apply to her. It's a fairly rare occurrence because messages like these (frequently in the form of an alert box) can only appear if JavaScript messaging has been enabled on the browser. Most browsers have JavaScript messaging turned off by default, but sometimes people unintentionally turn it on. For those visitors who have enabled messaging, the try and catch will have the effect of halting any messages from the Google Analytics tracking code snippet.”

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>

<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-50020-1");
pageTracker._trackPageview();
} catch(err) {}
</script>

You just need to log into your Google Analytics account to access your account-specific code snippet.

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Google Analytics Fixes Rare Javascript Message!