Finally, shared site ownership is possible without having to go through the meta tag or HTML file verification process. The Google Webmaster Central Blog has mentioned that a verified user can add new users by going to the Verification Details page or the Verification home page.

Google is getting serious about optimizing its own product sites. The new *Google SEO Report Card* is an extensive analysis of more than 100 main pages of Google products.

The report is the outcome of an internal exercise to improve these pages from both search engines and userÂ’s perspective. Google has made the report public hoping that companies and webmasters will learn from it. The report provides suggestions and examples for fixing the issues, which range from broken links and URL structure to titles/metas and on-page content.

Google announces the experiment to build and test ultra high-speed broadband networks in some trial regions of US. Its planning to deliver 1Gb/sec broadband service to the Americans, that will be around 100 times faster to the normally accessible internet speed in US.

Google has announced its new Gmail social sharing element- Google Buzz, to let its users enjoy the new social networking experience. It has the tagline “Go Beyond Status Messages”, giving a tough competition to the popular social networking sites- Facebook and Twitter. The users can access it directly from their Gmail site.

Google has featured its first Super Bowl commercial, which an insight into Google's local search offerings like Google OneBox and Google Direct Answers. It shows the examples of its OneBox results where you get the search units like images results, videos results and news results all in one general search and some of your search directly answered in the result snippets, when you type your search words in the search box on Google.

Google's official blog announced the launch of the beta version for its Social Search. The effect of this will be that now on all web and image searches will have results from blogs/reviews/public images uploaded by your friends and social contacts.

The Google Reader Blog has announced a new functionality which allows creation of custom feed for web pages that don't offer their own feeds.

This will ensure a track of the website changes made on any web pages. These custom feeds will in turn alert you about every updated information on your favorite web pages. Google Reader initiated this new feature to easily follow the updates through its custom feed, even for those websites that do not have their own RSS feed.

Google has announced an exciting fun quiz for webmasters, which can be taken anytime till 5PM PST, 27th January, 2010.

The webmaster quiz is based on the issues and the information that come up in the Webmaster Help Forum. It has been designed by Google together with the Bionic Posters. The questions are objective with multiple choices, aimed at testing the knowledge and skills about Google's interaction with the webmasters' sites.

Google Mobile has launched an all new localized search suggestions feature for the iPhone and Android phone system users. Based on the user’s current or last location, it makes searches on mobile devices easier and more relevant.

For example, if the phone user begins the Google search by typing a word like 'muse' while he is in   New York then, this new feature will automatically provide the user with search suggestions like 'museums in New York' or 'museums of fine art in New York'.

1. Your site should be registered on Google webmaster tools, to make sure that the owner of the website is applying for registration of his site and is ready to accept any changes made in the website by the analyzers. A webmaster tool account is easy to obtain even if you don't have one.