Reading news online on Google News has now become easier and user friendly than ever before as Google has introduced a new Fast Flip technique where in you can flip through different pages and read in the same way as you read a newspaper or a magazine. This is a more convenient option as compared to scrolling down to read.

 Keeping the tradition of New Year updates alive, the 2010 Google PR update is officially here. Matt Cutts has confirmed the same on Twitter on 31^st December itself.

Yes, Google updated our toolbar PageRank values today. Consider this the confirmation.

 The update was widely expected as Google has maintained a steady schedule of updates around New Year.

It's very easy to get lost in case of forgetting landmarks. You miss one turn, you are bound to reach some other place and not to your desired destination. Now Google will try its level best to stop its user from getting lost in their way. Reasons are several, like poorly labeled street name, unclear visibility of street boards in night and difficult names of streets to remember. India is a place where all these can happen to mislead you to an unknown place. Then, the only option left to you is to move according to the direction provided to you by people on the street. It's difficult to locate the right path without street names. Just see the screenshot below of Google Maps directions.

Google is expanding its Google search services for its users. The next time you query Google, you'll experience a new service added to Google. In every query, Google provides some suggestions. These suggestions appear in a list and are supposed to save your time. Though this has been introduced on the home page of Google, as 'Google suggest' since August 2008, the menu is now getting additional universal features .
 
For example if you are looking for a particular country's capital. You'll get your answer in predictions only by typing 'capital of  United Arab Emir…'
 

New Year is just around the corner and Google has begun the countdown for the New Year already. Without giving any query to Google, just click on the “I’m Feeling Lucky” option on the Google homepage.

In a recent Google Webmaster Blog post, a detailed information is given about how comment spamming can lower the rankings of any website in particular.

When someone posts a comment that is both irrelevant and posted just to pass the link so as to increase the number of inbound links to their website in particular, the rankings of both the sites will get affected in the process. This is applicable for those comments only that hold no relevance to the post and are completely unnecessary.

As Black Friday is round the corner, consumers in the U.S have started looking out for the best deals on electronic products in neighborhood as well as online stores. Google has also prepared the Google Product Search for the official start of shopping season this time. Therefore, some of the new Google Product Search features will be helping you out in getting the best value for money.

In its latest Google official blog has disclosed its plan to acquire Teracent, the technology that will improve display advertising on the World Wide Web.

Can you find out the difference between the two sample display ads below?

In an urge to come up with something new everytime, Google team will now be sending the updates about new versions of software packages and plugins to webmasters through a message via Webmaster Tools .

At times webmasters are not able to keep a check on the newer software versions coming up in market. The effort by Google team will certainly help them in taking a decision if they want to upgrade to the higher version or not.

Google has been experimenting a lot on their homepage and it has now shifted to search results as well. The team at present is testing a permanent left sidebar in the search result, which will display results in three columns including organic results, new sidebar and search ads.