A new negative keyword kit has been launched for free by WordStream. It is basically proposed for the marketers to locate and delete the absurd impressions and clicks. Besides this, it is expected to soar up the ROI by increasing click-through- rate and quality score.

Wordstream, previously known for its keyword management tool for PPC marketers, has launched two new free tools, the Free Keyword Niche Finder and the Free Keyword Grouper.

The Free Keyword Niche Finder   provides structured keyword suggestions by breaking the provided base word into "keyword niches". These ‘‘keyword niches’’ are the groups of closely related keywords which can be equally effective in both paid and organic search marketing strategies. This feature automatically recognizes the semantic importance of a particular keyword and fixes it in a group of keywords closely related to it.

A recent Seroundtable blog post is talking about the new Beta Google keyword tool, which is more advanced than the current one and will act as its replacement.

WordStream has launched a free keyword research tool that is meant to mange keywords to help in your search marketing efforts. This is to provide quality content for the broad search marketing audiences.

One of the recent posts by Site Visibility informed that Google has updated their keyword suggestion tool. In fact, even we also noticed the same thing. The update tool will help you target local keywords during research.

Here's a screencapture of the Google Adword keyword Tool:

We all know that Wikipedia offers a huge list of information, which is quite helpful during topic and keyword research. The three most factors that contribute to this fact are user-generated, well-moderated and heavily interlinked.

According to one of the recent blog post at SEJ following are some of the Wikipedia visualization tools that can help in researching relevant keywords and topics.

All those who grieved the retirement of overture, can find some consolation in new section by Yahoo! Search Marketing Help Center now provides industry-specific keywords that could be related to your business! At the same time, it offers Industry-specific market research articles to help you get a deeper insight on a particular search.

SEMPO Institute by Search Engine Marketing Professionals Organization (SEMPO) has come with the launch of their new course to help people improve their skills in keywords and copywriting. The course is meant for both beginners as well as professionals to enhance their accomplishments and adroitness in a competent manner.
“Supported by SEMPO , SEMPO Institute has been able to tap into the knowledge and experience of SEMPO’s members and sponsors to deliver courses which have developed best practices and standards. Our course authors consist of more than 35 industry leaders. Additional experts have peer-reviewed the courses to ensure that all the information is accurate and truly is a best practice.” – SEMPO Institute

Keyword Discovery has added “Question Phrases” to its list of searchable database. With the addition of this feature, users can now enter a keyword and get a list of related questions that have been asked instead of getting the list of related keywords. The features is really alluring and easy way to get new content ideas as well.

Snapshot of Question Phrases:

Google has launched a new keyword tool, namely the Search Based Keyword Tool. The tool comes up with keywords and landing pages that are extremely relevant to your website. What sets apart the Skool (Search Based Keyword Tool) from other Google tools is the fact that it gives you the keywords that you are presently missing out on in terms of search queries for your website's product or content.