“Creating outbound links on your site, or "linking out", is topic for Day 3 of Links Week by Google. Linking out happens naturally, and for most webmasters, it's not something you have to worry about. Nonetheless, in case you're interested about an otherwise simple topic that's fundamental to the web, here's the good, the bad, and answers to more advanced questions asked by our fellow webmasters. First, let's start with the good…

A couple of days ago, we had elaborated on the importance of link architecture in one of our blogs. The fact is that ample light has been thrown on the issue of Link Building as well as on the knowledge of Links on the Internet! Let us see as to what the Official Google Webmaster World has to say on the issue:

According to the Official Google Webmaster Central Blog:

“Keep important pages within several clicks from the homepage"

Although you may believe that users prefer a search box on your site rather than category navigation, it's uncommon for search engine crawlers to type into search boxes or navigate via pulldown menus. So make sure your important pages are clickable from the homepage and easy for Googlebot to find throughout your site. It's best to create a link architecture that's intuitive for users and crawlable for search engines. Here are more ideas to get started:

A series has been announced by Google! It is based on the ever controversial topic of LINKS!!

Lets see as to what the official website has to say on the issue:

FROM MY PEN……..

One of the easiest ways to get loads of targeted visitors is via blog comments. Commenting on blogs can be fun, and is one of the amazing ways to drive traffic to your business!

When talking about commenting on blogs, let me tell you that I am really against promotional messages. Here I want to give more emphasis on posting quality content and information that will benefit others. This is the perfect way to bring loads of traffic to your blog.

Tedster, administrator of the WebmasterWorld, recently posted a thread at WebmasterWorld.

The thread was related to the discussions that were going around an updated Google patent named Information retrieval based on historical data.

In any event, Tedster has indicated a lot of abstracts that are new in this document. I would like to extract some of them.

Few days back I was contacted by Indian business daily Mint reporter Seema Singh, regarding my views for a story on Internet traffic/website popularity.

This Tuesday I was quoted in her story "A meritocratic system allows new sites to overthrow old ones"

"Bangalore: So, what makes a website popular—a headstart, bells and whistles, or talent and novelty?

Over at Search Engine Journal, Ann Smarty has evaluated some really beneficial tools that will assist you in determining the characteristics and tactics for page outlinking.

SearchStatus or SEOquake:

Both these Firefox browser extensions visualize 'on-page nofollow attribute usage'. This is accomplished by highlighting or striking through links that use rel=”nofollow”attribute.

Iwebtool Visual PageRank:

Many Webmasters often have this illusion that the easiest way to obtain backlinks is to get them from the blogs are floating around the Internet. However, over at the Webmaster World, a thread explains why it is not so easy to do the same. The debate seems to be focused on the ethics of obtaining backlinks from blogs. Some say it is worthy and there are other who disagree.

Ann Smarty over at Search Engine Journal has posted quite an informative post in which she has compiled a commendable list of link building queries. Along with this list, she has also taken efforts to suggest some effective search tips.

Here are some of the Link Building Search Queries:

1. keyword sponsors.
2. keyword sponsor charity.
3. keyword "submit url" / "submit * url".