The current hot topic related with SEO industry seems to have a very deep relationship with Google’s algorithm changes that favors big brands, but it looks that Microsoft Live Search (another search engine) has some other plans in mind. The later one is in the favor of “Best Match” along with other features to improvise on its search results and give a better browsing experience to its users.

It seems that Live Search is immensely serious about providing all kinds of tips for large sites so that their owners can optimize their sites for search. It was not long back when they came up with certain helpful tips concerned with the same topic.

The Microsoft adCenter blog has made an announcement that they have added another ad position to the UK search results, just as they did in the US in September 2008. This will not only increase their mainline search ad position but also provide an extra ad visibility to enhance the traffic as well.

Microsoft India has released a new version of its Live Search Maps that will allow its users to plan multi-city road trips in a single search query with its multi point routing ability! With its detailed version, users can search for directions based on their preference level (according to their interest and choice of landmarks) and access street maps for top 17 cities and highway road network covering 48,000 cities and towns.

If you are using Internet Explorer 8, then you can get Live Search instant answers in your search box! According to the Live Search Blog,

“IE8 users can now get Live Search instant answers, including financial information, weather conditions, movie show times, calculations, equations, conversions, and definitions directly in the IE8 search box.”

The official blog of live search team has announced the official integration of Live Search into Firefox by popular demand.

Here is what the team has to say on this issue:

It is not just about Microsoft.com or Msn.com that have an infinite number of URLs, infact a lot of sites are have unlimited URLs. So the question that now arises is how to optimize big sites?

Jeremiah Andrick over at the Live Search Webmaster blog is offering wonderful tips for optimizing your large sites for search!

Check your inbox- latest headlines are flowing in!

That's the new feature by Windows Live Search.The service is called “News Alerts Service” and it will allow the users to have latest news item delivered to their email, either daily, twice daily or weekly.

How to set up the alert?

1. Go to news.live.com.
2. Sign in with your Live ID (or get one if you haven’t already).

Live Search will soon come up with an update to its Live Search Mobile app for Windows Mobile.

A lot of new and diverse facets will be added via this release. For all those users, who don't have a GSM- enabled phone, they will be able to find their desired location, with the help of the “Location detection tool,” that forms a part of one of the newly launched attributes. At the same time, it will enable the users to get maps and directions on their mobile phones.

Discussion is on at WebmasterWorld that Live Search is crawling JavaScript with MSNBot-Media. Till now the news has not been confirmed by the official website, but certain practical examples are pointing towards the reality of these speculations.

incrediBILL, moderator at WebmasterWorld, stated that one of Live Search's bots was crawling through his JavaScript. And above all, the name of the bot is MSNBOT-MEDIA.