Vivismo, of Velocity Search Platform fame announced that its search potal, Clusty.com will now be available on mobile phones. Now, anyone can use email, access much needed information, corporate intranets, etc from their mobile devices while on the go.

About how Clusty.com is different from other mobile search engines, Raul Valdes-Perez, CEO, Vivísimo says "Nobody wants to wade through thousands of links to access Web information via their mobile devices. We've combined the reliability of Clusty's search capabilities with navigation appropriate for mobile users and given them the ability to find exactly what they're looking for right at their fingertips."

Some of Clusty.com's special features include:

1. “Typing and retyping keywords is annoying when it comes to mobile phones as the keypad is small. Knowing this, Clusty.com has a new navigational interface featuring a huge array of topics and clusters which are similar to the user's search query.
2. Users are also aided by spelling suggestions for mistyped or misspelled queries. At the bottom of the search results page, Clusty Mobile suggests related queries to help users narrow their result set.
3. Clusty Mobile's unique navigational tools help users limit the number of words typed into the search box, instead giving them a method to easily scroll and click their way to information via topics or featured sources.
4. Featured content targeted at mobile search queries will be called-out above the search results from specific sources, such as weather listings, stock quotes, Wikipedia entries and Rotten Tomatoes reviews.
5. Clusty Mobile connects users to common and popular mobile Web content aggregators for news, maps, images and more.”

Of late, many search engines have gone mobile like Yahoo! oneSearch, Ask Mobile GPS etc. Yahoo! oneSearch and Ask Mobile GPS have proved popular so far.

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Clusty.com: Latest Search Engine On Your Mobile

After finding what you were looking for over the net it is tiresome to lose such important information. Once you switch off your computer the findings goes with it. However, Yahoo OneSearch now allows users to send search information to their mobile phones.

Yahoo! Search blog informs: When you're on the move and have a limited amount of time, it's important to get all the information you need in a single search. oneSearch gets you all this information on your mobile phone because it understands the type of search you're doing and optimizes the results accordingly.

This sure is innovative.

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Send Search Results To Mobile

LG, an electronics giant announced yesterday that they have teamed up their mobile phone services with Google to launch mobile phones with pre-installed Google services. This is another step towards revolutionizing the mobile search market. Now mobile users around the globe would be easily able to search for information, locations, send and receive emails and update blogs while on the move.

Mr. Paul Bae, Vice President of the Product Planning Team at LG Electronics Mobile Communications Company said, “Building on our efforts to set new standards for wireless handsets, we are excited to partner with Google to offer extra value to consumers with enhanced mobile Internet experiences. LG’s mobile devices, combined with Google, will provide consumers with easy access to their favorite Internet services even without a PC and make it easy for them to stay connected while in motion.”

The press release states:
Select LG handsets, pre-installed with Google™ products and services will be shipped globally including North America, Europe and Asia starting in the second quarter of 2007. These handsets will create a more dynamic user experience, including one click access to Google search through an icon in the application menu. More features of LG-Google handsets include:

- Google Maps™ for mobile, an application that enables users to view maps and satellite imagery, find local businesses, and get driving directions
- Gmail™ for mobile, a Java-based application that brings more speed, convenience and functionality to the mobile Gmail experience
- Blogger™ Mobile, an application to upload/download images and text to blog from mobile devices (www.blogger.com), keeps avid bloggers upwardly mobile.

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LG Mobile Teams Up With Google

Yahoo! has officially announced the launch of Yahoo! Mobile Publisher Services. This is a host of services which permits publishers to increase the distribution and monetization of their content to mobile phones. According to a press release by Yahoo! Media Relations informs about the services offered:

Yahoo Mobile Ad Network: The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.
 
Yahoo Mobile Content Engine: The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!'s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.
 
Yahoo Mobile Media Directory: The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.
 
Yahoo Mobile Site Submit: The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.

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Yahoo! Launches Mobile Publisher Services

Few days back we informed about a report published by News.com over the possibility of Google Mobile phone. However, Google has lately squashed all the mobile phone talk. Google commented that they are not concentrating on a Google mobile pone, however, a mobile software is high on their list.

Sydney Morning Herald informs:
Google has poured cold water on claims it is developing a mobile phone.
The search giant said it was more logical to form partnerships with existing handset makers instead.
Google's South-East Asia managing director of sales and operations, Richard Kimber, yesterday echoed statements made by Google's chief internet evangelist, Vinton Cerf, that building hardware would be a dramatic shift in the company's business model.

"At this point in time, we are very focused on the software, not the phone," The Australian Financial Review today quoted Kimber as saying during his speech at the Search Engine Room conference in Sydney.

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No Google Mobile Phone But Mobile Software Instead

Yahoo! has confirmed that now Yahoo! OneSearch is available to all US mobile web users. As it was a part of yahoo! Go interface its use was restricted to Yahoo! Go users. Now it is compatible with nearly 85% of mobile phone users with web search in USA

Yahoo! Mobile informs:
Finally, mobile search that really works! Introducing Yahoo! oneSearch, an amazingly better search experience that redefines search for the phone. It’s designed to give you instant answers—exactly what you need when you’re on the go. Yahoo! oneSearch understands the type of search you’re doing and optimizes the results accordingly—so you get the answers you need instantly with just one click, right there on the page. oneSearch includes more actual content in your initial results than any other search—all grouped by subject matter and relevance, so there’s no sea of links to wade through like with a PC search. It’s easy to read, scroll through, or drill down further if you want more details.

Loren Baker has an in-depth post on Yahoo! Mobile.

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Yahoo! Mobile OneSearch Available To All

The Norwegian company Fast and America company InfoSpace have entered into a partnership to prove their worth in the growing mobile search market.

Fast has been one of the premium global search technology company. The company is now set to mark its presence in the mobile search market. Where InfoSpace is a leading mobile media and technology company. Through InfoSpace is better remembered as the company that purchased WebCrawler, MetaCrawler and Dogpile.

Fast and Infospace are set to revolutionize mobile search by delivering a large web index and a technology simplifies a mobile search. 

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Fast and InfoSpace To Revolutionize Mobile Search

A UK survey of mobile phone users actually indicates that very few people are actually using their cell phones for web searches.

Just 20% of UK subscribers actually search for content on the mobile Internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and Ovum.  The survey questioned MEF members including operators, content providers and technology enablers to gauge industry views, as well as 1,000 UK consumers.

Only 2% are searching on a daily basis. And mostly the searches stay limited at ringtones and music downloads. Mobile search industry is still in its early stages. There are many subscribers about 23% who simply are not aware how to make use of mobile search. And there are about 19% of the users who simply do not consider making use of their mobile phone for searches.

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Mobile Search Not Popular In UK

A new mobile search service has been launched by Yahoo! named oneSearch. The service is one of itself as it takes a different method for showing the search results on mobile devices and mobile phones.

According to Paul Yiu of Yahoo! Search:

The mobile device has very different requirements. With limited bandwidth, screen size and time, this service puts information all right in front of you without having to click on multiple links and then find your way back through a convoluted navigation process, as you might have to do on a more conventional mobile search service.  Our goal with this release is to provide a rich set of relevant content for a given query from a number of different categories of results. The new display therefore demonstrates significant vertical integration on the mobile search result page to bring back more direct results. We're already doing this on the web search results pages. For example, you see a shortcut for news or images in addition to web results where it is likely you would be interested in seeing those items.

The search will give related links to mobile web sites and web. The users will also receive immediate answers for movies, business listings, celebrity gossip, news, events information and much more from just one search. If the user searches for any town, lets say 'London,' the search will show local news and traffic and weather information too.

With the three major search engines taking to mobiles so strongly, developments are happening sooner than expected. While Google Mobile has a comfortable lead, Yahoo! and MSN have to fight for their share.

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Yahoo! Launches New Mobile Search Service – oneSearch

Bharti Airtel, one of India's leading telecom service provider joined hands with Google to offer mobile search in India. The alliance is expected to set new standards in mobile search. Under the agreement, Airtel will incoporate Google Search on its Airtel Live mobile WAP portal.

Airtel believes the agreement will enable its users to use Google search engine for accessing content on Airtel Live, "which has over 50,000 exclusive pieces of content including information like news, stock ticker and sports scores and downloadable content like games, music, video clips and wall papers."

Manoj Kohli, President, Bharti Airtel Ltd said, "In India, mobile is fast outgrowing the growth of PCs. Mobile users outnumber PC users in India by a factor of six. The first computing experience for the majority of Indians in the next few years will be on a mobile phone. Airtel is delighted to partner with Google, a company that literally reinvented the Internet, to bring its cutting edge technology to our customers.”
 
According to Sukhinder Singh Cassidy, Vice President of Google Asia Pacific & Latin America operations, said: "India is one of the fastest growing mobile markets in the world. This agreement with Bharti Airtel will help in bringing Google services to the mobile users in the country."

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Google And Airtel Introduce Mobile Search In India

Ask.com has lately launched a mobile search product at m.ask.com or mobile.ask.com. Ask Mobile is seems to be the only good option available for mobile devices. It makes use of Skweezer  throughout so as to improve readability and download speed on your mobile device. Navigating Ask Mobile is esay and also a pleasure.

From the official release:
"NEW YORK, October 12, 2006 – Ask.com®, a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) and the fastest growing search engine on the Web, today introduced Ask.com Mobile (http://mobile.ask.com), a new service for searching the Web from mobile devices. Designed to minimize keystrokes, increase navigability on small displays and accelerate page loads, Ask.com Mobile offers a special interface and search tools to help searchers find what they are looking for faster. The announcement was made at DigitalLife, a consumer event in New York City dedicated to educating consumers on what the digital lifestyle means in every aspect of life – at work, home and play.

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Ask.com Out With Mobile Search Products

After Google and Yahoo! announced sponsored listings into mobile search, Microsoft has signed a deal  with Ingenio to provide pay-per-call listings into Windows Live Search for mobile. Ingenio's PPCall ads will  appear only on geo-targeted searches on Window Live for mobile. At present, Microsoft offers "call-for-free" click-to-call functionality on Live Local.

"Pay Per Call has emerged as a compelling value proposition in the world of paid search advertising," said John DeVitis, Product Unit Manager for Windows Live Search for mobile. "The concept of driving phone calls from the web and mobile search on a performance-basis resonates with advertisers. Services like Ingenio Pay Per Call appeal to entirely new advertiser segments and enhance the consumer search experience. Given Ingenio's technology and mobile advertising expertise, the company is a natural partner for us."

Currently, the deal is exclusively about Windows Live for mobile and it is not clear if it may extend to other online search offerings.

Ingenio listings on Windows Live Search for mobile are live today at http://mobile.live.com/search

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Ingenio Signs Deal With Windows Mobile Search

Yahoo! has announced the launch of sponsored search results on Mobile Web Service. Yahoo!, for past two years has been running beta test in Japan. Steve Boom, Senior Vice President of Broadband and Mobile at Yahoo! said, "Enough users are doing queries that it’s beginning to turn into a business big enough for Yahoo! to find interesting. We’ve done the same thing in the UK on a single operator for the last nine or ten months and the same trend appears to be happening.”

Steve claims that their testing in Japan, the UK and the internal testing in the US have been succesful with no complaints.

As per the press release, "Beginning with this launch, Yahoo!'s web search results on the Yahoo! Mobile Web services in the US and UK will include Yahoo!'s high quality sponsored search results from a select group of advertisers." It also says that Yahoo! will expand the number of participating advertisers.

"Yahoo!'s Mobile Web service is available on most mobile phones across all the major mobile operators in the US and UK. The browser based service is designed for mobile phones and gives consumers quick access to their favorite Yahoo! services including Yahoo! Mail, Yahoo! Messenger and Yahoo! Search, as well as content including Yahoo! News, Yahoo! Finance and Yahoo! Sports"

Get more information at http://searchmarketing.yahoo.com/mobile.

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Yahoo! Launches Sponsored Mobile Search Results In US