Loren Baker suggests 11 more search marketing options beyond AdWords saying:

1. Search marketing role is based on the concept of search marketing share and distribution.
2. You can’t put all of your eggs in one Google basket and ignore the other 40% of the consumer market.
3. If you do not diversify your paid search campaigns beyond Google AdWords, you’re not only missing the boat – but losing your company money via inaction.

In an interesting post, John Ellis points out the "Seven Habits Of Highly Effective Pay-Per-Click Advertisers".

A brief introduction to the Seven Ways to score include:

• Separate Content from Search: "The separation provides much more insight into what is working, and more importantly what is not working."
• Control spending by adjusting bid amounts, not daily spend budget
• Create a negative keyword list

According to Click Fraud Index, as high as a quarter of all clicks for high priced search terms could be fraud. The report findings show that the industry average of click frauds has gone up from 13.7 percent in the first quarter of 2006 to 14.8 percent for the same period in 2007.

The search engine marketing industry is all set for growth owing to significant increase in spending by big advertisers. According to MediaPost, Jupiter Research has found that companies with annual revenues exceeding $50 million plan to spend 25% more on search engine marketing. While these advertisers form a significant 26% of total advertisers, another 28% of advertisers will be spending 11% to 25% more.

If your PPC campaign is not exactly gold standard, how many mistakes do you think you might be making? There is a post by IgorMord at SEOmoz which lists as many as 17 mistakes that are common in PPC campaigns. Now, the interesting part is he says taht with fixing of each mistake you can earn upto 70% revenue or save thousands of dollars every month.

A leading search technologies firm, FAST, has developed AdMomentum which is a private-label contextual advertising and monetization platform for online media companies, retailers and telecommunications service providers.

Microsoft adCenter has sent out a notification to some publishers stating that they will be automatically included in a Content Ads Pilot Program beginnning 1/25/07. A member at WebmasterWorld Forums stated that:

The email stated that my current settings will be changed and I will HAVE to start using the new Content Beta. With NO option to opt out, just stating that it is going to happen on 1/25/07.

MIVA has launched the MIVA Monetization Center which enables webmasters and publishers different options to monetize their website. The new pay per click service actually comprises of three different kinds of ads on their site. These are:

Content Ads:
This contextual ads score over similar offerings from Google and Yahoo! by offering the publishers an option to specify keywords for placement of relevant ads.

Many Microsoft adCenter advertisers have reported having received mails saying that their campaigns may undergo an editorial audit. One of the members at WebmasterWorld Forums reported that:

hhh, i just received an email from AdCenter that my campaigns 'may' undergo an editorial audit. Is this based on what? a random audit?
PS: earlier in the day , there was another email welcoming me to 'contents' network.

Google has updated its AdSense policies which have only gotten more sterner for the publishers. Publishers will get affected a lot by this change.