SearchCamp 2009 is bringing together the best minds from the Search Engine Marketing space to talk about search engine advertising, including optimization and marketing issues. The event is scheduled for the 28th February & 1st March 2009 at Tidel Park, Chennai.

This year, the event is divided into two sections. The first day will focus on SEO and the second day on SEM.

Rate On Investment (ROI) is what every Search marketer and advertiser look for!

Of course there are certain pros and cons that are related with search trade shows (that a lot of people think are a perfect source to get ROI), but they have their connotations and implications. An interesting blog at Mediapost swerved attention towards this issue.

Here is our entire coverage of the PubCon Vegas 2008:

Day 1

• Understanding The Complex Social Marketing Playing Field
• Earning Big Bucks With Social Media Traffic
• Keyword Research, Selection and Optimization
• Large Scale Bid Management

Day 2

• Local and Mobile Search
• Real-World Winning Tactics for Content Creation Location
• Competitive Intelligence : Know Thy Competitor Well

Here is our coverage of Day 3 of the PubCon Vegas 2008:

• Getting Rid of Duplicate Content Issues Once and For All
• Linkfluence: How To Buy Links With Maximum Juice and Minimum Risk
• Top Secret Tools of The Trade
• Real-World Low-Risk, High-Reward Link Building Strategies
• In-House SEO, PPC, and Campaigns
• Super Session: Search Engines and Webmasters- aka: The Search Engine Smackdown

PubCon 2007's linking session session was one of the highlights of the event and this session promised to be follow up to the same. The session showcased a critical look at all the different linking strategies and included various topics, such as outbound link optimization, outsourcing link building, old-fashioned linking via directories and hiring an in-house link developer.

Moderator:

• Chris Tolles

The session featured a great mix of SEO experts who revealed some crucial tools in the SEO process. Over 40 tools were uncovered and laid out for all to see. A riveting session that was informative as well as interesting.

Moderator:

• Joe Laratro

Speakers:

• Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
• Rand Fishkin, CEO of SEOMoz

Blackhat SEO will continue to adopt more illegal methods of marketing. Thus, SEOs should decide risk tolerance. Google is and will keep communicating about its efforts and providing tools to help webmasters solve Black hat SEO problem. All these aspects were discussed on day 3 of PubCon sessions.

Moderator:

• Brett Tabke

Speakers:

• Matt Cutts, Software Engineer, Google Inc.

Moderator:

• Melanie Mitchell

Speakers:

• Jessica Bowman
• Dan Berry
• Ana Schultz
• Allison Fabella
• Jill Sampey

The last session of day 3 was about In-house SEO, PPC and campaigns. It covered all the issues experienced by in-house search marketers, which are similar to issues faced by SEO agencies, while performing SEO and PPC campaigns.

One of the most important questions faced by the webmasters today is whether to buy links. Moreover, what are the risks when you do so and are there any substitutes available for the same. The session provided answers to some of these crucial questions and gave more information on the idea of linkfluence.

Moderator:

• Todd Malicoat

Speakers:

Duplicate content is becoming a major issue not only for all the search engines, but also for Webmasters from all around the world. In the session, the representatives of the big three, namely Google, Yahoo! Search and MSN Live, explain some of their strategies with regard to duplicate content.

Moderator:

• Rand Fishkin

Speakers:

• Ben D'Angelo, Software Engineer of Google