Here is our coverage of Day 2 of the PubCon Vegas 2008:

• Local and Mobile Search
• Real-World Winning Tactics for Content Creation Location
• Competitive Intelligence : Know Thy Competitor Well
• Ground-Up SEO Content Development as Pure Business Strategy
• SEO and Big Search
• Alternative Discovery and SEO – Feeds, PDFs, and Blog SEO

There's no need to introduce Brett Tabke's '26 Steps To 15k a Day'. The page, that was posted almost seven years ago, has had nearly 29 million page views and 15 million unique visitors. It has also been used as a training manual by numerous Fortune 100 companies. In this interactive session, Brett gives an insight at the controversial issues that the post had raised and how the relevance of this webpage posted in 2002 transcends to present times.
Moderator:

This session mainly focused on various optimization tools like Feeds, PDFs, and SEO Blog which, finally go on to improve a site ranking.

Moderators:

• Joe Laratro

Speakers:

• George Aspland, Founder & President, eVision, LLC
• Greg Jarboe, President and co-founder, SEO-PR
• Stephan Spencer, Founder & President, Netconcepts
• Rick Klau, Strategic Partner Development, Google

Moderator:

• Gillian Muessig

Speakers:

• Heather Lloyd-Martin, President of North American Division of SuccessWorks
• Matt Tuens, Founder & CEO of AcuVox

The first speaker of the session was Heather-Loyd Martin, who started out by asking some vital questions, such as why do we actually build content, why are we supposed to focus on content and should we inhouse or outsource?

Gone are the days, when optimization was done while targeting all the market segments. It is the era of local search optimization, where SEO processes are more flexible and you have the power of optimizing website as per geographical locations. Many websites have discovered the power of local targeting. The local search optimization session on day 2 highlighted all the marketing aspects of local search.

This session had the various speakers highlighting the SEO/SEM strategy their companies have employed, the challenges they have faced in the field as well as the areas that need to be worked upon.

Moderator:

• Joseph Morin

Speakers:

• Melanie Mitchell, Vice President of Marketing, Foliofn Investments, Inc
• Dave Roth, Director of Search Engine Marketing, Yahoo! Inc

The Internet allows every marketer to have an unprecedented amount of insight on the competitors' plans and strategies. The session is about the how one can gain a lot of competitive intelligence using different tools and tactics.

Moderater:

• Bruce Clay

Speakers:

• Jake Baillie, Managing Director of STN Labs
• Andy Beal, Internet Marketing Consultant of Marketing Pilgrim LLC

The session focused on how important it is for web sites to create relevant content. It stressed how achieving this one objective could ensure success to your Internet Marketing objectives.
Moderator:

• Derrick Wheeler

Speakers:

• Ted Ulle, Partner of The MEWS Group
• Robin Liss, Founder and President of Camcorderinfo.com
• Rupali Shah, Organic Search Manager of GroupM

As a result of a huge growth in local targeting and mobile device usage, local search is coming up fast and this provides a good avenue to all Internet Marketers. The session was meant to discuss the various perspectives on local search engines with regard to Search Engines, Wireless Audiences and SEO/SEM marketeers.

Moderator:

• Andy Beal

Speakers:

The concept of online reputation management is reaching new dimensions and it is important that one should understand its significance as well as its uniqueness. The session cleared a lot of doubts on the same and brought forward some crucial tips for effective reputation management.

Moderator:

• Joe Laratro

Speakers:

• Jessica L. Bowman, Founder and President of SEOinhouse.com