Google is getting serious about optimizing its own product sites. The new *Google SEO Report Card* is an extensive analysis of more than 100 main pages of Google products.

The report is the outcome of an internal exercise to improve these pages from both search engines and user’s perspective. Google has made the report public hoping that companies and webmasters will learn from it. The report provides suggestions and examples for fixing the issues, which range from broken links and URL structure to titles/metas and on-page content.

In a recent Google Webmaster Blog post, a detailed information is given about how comment spamming can lower the rankings of any website in particular.

When someone posts a comment that is both irrelevant and posted just to pass the link so as to increase the number of inbound links to their website in particular, the rankings of both the sites will get affected in the process. This is applicable for those comments only that hold no relevance to the post and are completely unnecessary.

SEO is the core mantra for the success of every online business. It is a process where your website gets high ranking on major search engines like Google, Yahoo, Bing and more. Backed by numerous benefits, the process of SEO has become a hit in the world leaving everybody dream of becoming a search engine optimizer.

SEOmoz has released its latest Search Engine Ranking Factors report which gives an idea on how SEO works in 2009. A total of seventy-two SEOs participated in SEOmoz's survey that involved ranking possible factors used by Google while ranking websites, as well as a variety of questions pertaining current SEO trends and topics. The survey was completed earlier this year. The survey compiled the following as the top five ranking factors:

Recently, Google's Matt Cutts has given a very nice presentation at WordCamp San Francisco 2009 that was held on May 30. The presentation was not only a useful one, but at the same time it was exciting and fun to watch! Here is the video of Matt Cutts' presentation:

When it comes to search marketing, utilizing SEO techniques to optimize the indexing and presence of PDF, as well as other document types comes across as inevitable. However, it is more important for businesses which have their online documents in PDF format. For example, restaurants which use PDF for menus or ebook and whitepaper publishers who utilize online PDF documents for marketing campaigns.

In the present times, we can rightly say that the business world is dominated by the internet. Various reports suggest that most of the users resort to search engines for help when searching for some information. Therefore, it is important that your website is in a good position in the search engine result page (SERP).

Here's a list of common SEO errors that most businesses make during the website designing phase:

A recent post at SEJ by Ann Smarty talks about a new tool, which provides a basic idea on how your webpage might look within SERPs listing.

Following are some of the things that you can do with this tool:

• Enter your page title, meta description, URL and the term you expect it to be ranked for.

It was mentioned in the Google Grants Blog that they have given a presentation on Search Engine Optimization in their D.C. Office. The main motive of the presentation was educate a group of “issue campaign managers” about the principles of SEO.

Galen Panger from the Google for Non-Profits team has also posted the 31 slides used in the presentation by the group. Here they are:

SEOmoz has recently released their SEO best practices guide.This is for the first time, they used the actual data to back up the best practices. Some of the previous best practices based on the data have also been changed.

The guide covers following SEO elements:

• Title Tag Format
• The Usefulness of H1 Tags
• The Usefulness of Nofollow