Competition For YouTube? Yahoo To Include Videos In Flickr

In the ever growing battle between Yahoo! And Google, the latest comes from Yahoo! Who is trying to integrate videos into its photo-sharing site, Flickr, reports Ari Levy in Yahoo to Revamp Video Site After Losing to YouTube.

"Yahoo wants to attract more visitors to its site at a time when more than 130 million Americans are viewing online video, based on ComScore Inc.'s May figures. Of the 8.36 billion streams viewed that month, Google, which acquired YouTube last year, accounted for 22 percent, Reston, Virginia-based ComScore said. Yahoo was third at 4.6 percent, behind News Corp.'s Fox pages, which includes social-networking site MySpace.

Shares of Yahoo, owner of the most-visited U.S. Web site, rose 11 cents to $23.36 at 4 p.m. New York time on the Nasdaq Stock Market and have dropped 8.5 percent this year. Shares of Mountain View, California-based Google slipped $1.93 to $511.01.

Yahoo has deals in place to use music videos from record companies including Universal Music Group, owned by Vivendi SA, and EMI Group Plc, whose artists include Norah Jones and Radiohead, Folgner said. News services including the Associated Press and CNN will provide content along with sports leagues such as the National Football League and Major League Baseball. "

With Yahoo! Video's GM Mike Folgner saying, “Yahoo’s Flickr photo-sharing site will also be adding video. One of our strategies is to put video everywhere you are on the Internet. We're going to build a much better destination for you to access all this different content.'”

Back in Oct 2006, Google acquired YouTube for the princely sum of $1.65B.

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