comScore Research Tool To Track From Search To Sale (Including Offline Sales)

June 8th, 2006 | RSS Feed

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comScore Networks is going to offer a new tool named qSearch Retail. It will track from the initial Web search to succeeding conversions which includes offline sales. Panel data and follow-up surveys will be used to capture the offline sale. However, comScore states that 60-90 percent of all conversions happen offline.

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