Conversion Tracking Now Easier with Goals Being Imported into AdWords

The Google Analytics Blog has mad a recent announcement about Importing goals into AdWords. The advertisers can now import the Google Analytics Goals and Transactions into AdWords for CPA bidding, conversion and tracking purposes.

Apart from CPA bidding, the benefit of Import feature is that it will let you track the ROI of the campaign and optimize the account for direct conversions inside the AdWords interface. This single move will however simplify the overall conversion tracking process.

Here are the details on how you can set up Goals and import them into AdWords from the AdWords blog.

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