How To Craft A Good Link Exchange Email?

November 7th, 2008 | 5,562 Views RSS Feed



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Normally I tend to receive a lot of mails from people asking for link exchange, some even request a link from my blog and some from my websites. I end up throwing these emails in trash, and there are a lot of reasons for that. I would like to discuss on some of them.

Mistakes in sending a link exchange email

Not all link exchange emails are thrown in trash box. Some mails are rejected because they are not written in the right manner, some because they don't offer professional touch, and yet some because they are based on some other category.

Earlier we discussed about as to how one can do effective link building via blog comments . Now its time to know the basics of writing a link exchange email to pitch your target audience.

  1. No Templates… Please!

    If you are really interested in writing for a link exchange please, don't use templates. Write them in your own words.
  2. If the website of the other person is about Web Design, then never send the link exchange request for a cosmetic company.
  3. Make It Personal, But Don't Over do it

    Hello Mr. Shawn…

    It sounds really personal and effective too. Isn't it? These days, even telemarketers make some effort to establish a rapport and direct relationship with the users. Then why should mailers be left behind?

    Avoid using Sir/Madam…

    The same goes with email. Address the person from his/her name. It makes great sense to outline a connection with the same person, if such kind of relationship isn't already established. Involve the person in your conversation and try to establish a direct contact with him.

    For example, "I read your Blog/Article very often and wanted to ask you a question…." Bla Bla Bla…

  4. Never make grammatical mistakes.

    No one expects that you should be a William Blake, Niccolo Machiavelli or Shakespeare, but grammatical mistakes screams "unprofessional".
  5. Tone

    If you don't know someone well, then it is recommended that one should use formal language as to give it a professional tone. At the same time try to limit your conversations, otherwise the impact can come over as "not serious" one.

    Remember that you are not dealing with the person face to face, so there is no need to show emotions, expression, and gestures in the mail. So, keep it precise and clean, yet professional at the same time.

    Be careful while using humor in it. What should sound like a joke to you may sound like a mock to the other person.

    If in doubt, play it straight.

  6. Message Title

    So much depends on the Headline! It should be catchy, yet at the same time effective and professional too!

    Put yourself in the recipients shoes and then think that he might be busy, he might be focused on his own work, he even might not have time to clear the inbox… One more email might prove to a be big problem for him… So keep the title catchy to tempt his nerves to the limit.
  7. What's In It For The Other Person

    Outline the benefit to the recipient, but at the same time, try be as concise as possible. He should not think that you are doing any kind of advertisement for your products and services.

I hope my tips will prove helpful to you! Start mailing…

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Comments

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16 Responses to “How To Craft A Good Link Exchange Email?”

  1. Thermal imaging cameras Says:
    November 7th, 2008 at 06:32

    Regarding #4 on your list about making grammatical mistakes – I used to work for an SEO company that charged A LOT for link building and we would manually send out emails requesting links to our clients sites, and upon experimenting different ways of writing the emails we found that if you purposely make some mistakes in your email it immediately lets the person receiving it that you're a real person, because who would send out a mass email with errors in it? Like if you get an email with a word spelled wrong or something you know somebody sat there and wrote it to you.

  2. Firstwebsearch Says:
    November 7th, 2008 at 12:13

    I would agree with you on this post. You have a lot of good information on this site and I am going to make it a point to check back often.

  3. internet marketing company Says:
    November 9th, 2008 at 21:16

    Thanks for this informative post. Actually I don't do link exchange nowadays because my priority is to get one way links.

  4. ganesh Says:
    December 15th, 2008 at 21:22

    HighBrow is a global technology services company committed to provide high quality offshore outsourcing, consulting, software development services, on time and within the budget

  5. goacom Says:
    March 17th, 2009 at 09:50

    I think your post is on the dot. I also believe you are right when you mention about grammatical mistakes.Whatever " thermal Imaging" is mentioning up there has got to do with typo errors and I think that may escape through. But bad grammar is bound to head for the bin.

    Interesting subject titles and personalising the emails is so important.Your info was simple and natural yet so often do we take such important details for granted.

  6. Submit Link Says:
    March 18th, 2009 at 00:20

    Thanks for your helpful tips. And I am wondering that will it be good to show the pagerank in the subject to pull the attention of the receiver.

  7. Jared Winn Says:
    May 7th, 2009 at 05:36

    I also found a free way to get around most of the legwork of site link exchanges. Send an e-mail to linkexchange@jaredwinn.com and you'll see what auto responder link exchange is all about. It's free and you can use my template to start your own.

  8. roger mill Says:
    June 23rd, 2009 at 19:41

    Best places to play, best strategies to win. Player ratings & reviews of top online casinos & pokers with highest payouts & biggest bonuses.

  9. India Forex Says:
    July 23rd, 2009 at 01:48

    I get these emails about – 5 per day. I delete most of the ones that are written by a software program. Or the ones that didn’t bother to do their home work. But the thing is – anyone who emails me – I know they didn’t just visit the site and click where it says links… so there isn’t much sense in taking them too seriously.

  10. Made Easy Forex Says:
    September 7th, 2009 at 18:40

    Thanks for this informative post. Actually I don't do link exchange nowadays because my priority is to get one way links.

  11. sarvesh Says:
    September 25th, 2009 at 07:28

    vabinfoit.com provide best quality custom web site design and development services at the most affordable prices. Check out our Basic Website Starter Package starting at just $200. All custom web sites we build are W3C standard compliant, cross browser compatible, highly optimized for load time and created using cutting-edge tableless CSS programming."

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  12. learn arabic online Says:
    November 8th, 2009 at 08:22

    Thanks for your helpful tips, it is a very good post indeed.

  13. Joe Says:
    December 7th, 2009 at 21:42

    Never make grammatical mistakes.

    I agree with this, but its not everyone from english language based country so I have no problems to the people with grammar error.

    Hot Trends

  14. Trevor Bandura Says:
    January 18th, 2010 at 18:08

    Great post. Traffic exchanges are a great way to get massive traffic pretty quick, but unless your using the right traffic exchanges, all your hours of surfing will be wasted.

    I prefer to actualy use the Text Ad Exchanges more offten to get solo ads, these work great.

  15. Trevor Bandura Says:
    January 18th, 2010 at 18:08

    Great post. Traffic exchanges are a great way to get massive traffic pretty quick, but unless your using the right traffic exchanges, all your hours of surfing will be wasted.

    I prefer to actualy use the Text Ad Exchanges more offten to get solo ads, these work great.

  16. Satu Rehumaki Says:
    January 20th, 2010 at 19:40

    Thanks for this article! I am just starting to build backlinks for my company, and your article gave me a good beginning point on how to approach other companies.

    With regards to grammatical errors, I don't agree with the first comment – I admit to being a grammar/typo snob and would never take seriously someone who approached me with unrefined language. There are other ways of making the message appear personable and human-composed, as you pointed out.

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