DoubleClick To Be Acquired By MSN

March 29th, 2007 | RSS Feed

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Reports have surfaced that MSN may be eying Manhattan based online advertising firm DoubleClick which is worth about $2 billion.

New York Business reports:
The acquisition of DoubleClick, which boasts 1,500 clients worldwide, would enable Microsoft to make a big stride in the online advertising market. Last year, Microsoft acquired Manhattan-based startup Massive Inc. for about $400 million to enter the video game advertising business.

DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005, analysts said.

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1548One ResponseDoubleClick+To+Be+Acquired+By+MSN2007-03-29+10%3A36%3A18Navneet+Kaushal to “DoubleClick To Be Acquired By MSN”

MSN Vs Google, The Winner Gets DoubleClick » Unofficial SEO Blog - Search Engine Information, much before it's official. Says:
April 3rd, 2007 at 03:27
[...] Some days back we reported that DoubleClick might be acquired by MSN. However, a report on Wall Street Journal states that Google has emerged as a strong contender in the race to acquire DoubleClick. The price of the acquisition is expected to go much beyond $2 billion now. The price hike may not be a good sign for MSN. [...]