eBay And Google: War Of The Audio Ads

As soon as we informed that Google Inside AdWords was ready to roll out Audio ads Beta, Reuters informs that eBay is to auction advertising on U.S. radio stations.

eBay teams up with Bid4Spots Inc, a radio-ad start-up company from Encino, CA, in a deal where advertisers can bid on more than 2,300 participating stations on both radio and internet. About the deal, Kim Rubey, a spokeswoman for eBay commented:

"Available inventory is determined by participating radio stations and what they choose to sell for the next week. Available advertising inventory includes primetime spots. Some 90 percent are in morning "drive time," midday or evening commute hours from Monday through Friday."

This partnership with Bid4Spots is collectively called the eBay Media Marketplace for Radio. Over at Google, the Search giant teamed with Clearchannel wherein Google Audio Ads advertisers can place ads on more than 675 Clear Channel Radio stations.

Boston. com writes

"eBay and Google already compete on electronic transaction services; eBay's stock has flagged recently in part because Wall Street fears the company's PayPal service will lose customers to Google Checkout. Google searches on many common consumer products return numerous eBay listings — a frustration for the auction company, which would like to own the customer experience from the outset and not rely on referrals from a company that is increasingly seen as a threat."

Ahead of the declaration of eBay's latest deal, share prices dropped 85 cents which is close to 2.61% and closed at a share price of $31.69, Nasdaq. However it was a different ballgame as the share prices rose to $31.75, up by 6 cents, after the announcement.

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