Finally, A Speck of Light on the Google-Yahoo! Search Advertisement Deal!

In the month of June we had reported that, Google and Yahoo! had finally entered into a non-exclusive search partnership.

Now according to Yahoo! News, Google and Yahoo! have finally lifted the curtain and have revealed substantial information about some aspects of the non-exclusive search partnership. The disclosure comes in the wake of a filing, that was submitted to the U.S. Securities and Exchange Commission, that includes some details about the governing of the partnership. However, relevant details such as financial terms and revenue split have not been disclosed yet.

According to yahoo! News, “Under the deal, due to take effect after a waiting period meant to help smooth regulatory approval, Google would supply Yahoo with advertising services to run alongside Yahoo's own Web search system. Yahoo runs the Web's second most popular search service.

Google and Yahoo have sought to portray the partnership as a non-exclusive arrangement in which Yahoo is effectively contracting with Google to sell ads alongside a portion of its search results. This in turn can allow Yahoo to focus on other aspects of its business where it is more strongly positioned.”

Yahoo! has also suggested that, it expects to earn anywhere from $250 million to $450 million as additional income in the first year, from the day the agreement goes active.

However, the deal hasn't been all merry-go-round for the two search giants. In the the month of June itself, we had reported that, the advertising partnership deal between Google and Yahoo! was facing anti-trust hurdles, especially from the Department of Justice. Now, even after revealing some details about the deal, critics still argue that this advertising deal is a big blow to the advertising market, as it will greatly undermine the competition. Such concerns have also been raised by the American Congress and has gone to the extent of, launching probes into the deal, scrutinizing it further than ever before.

You can view the filing for the U.S. Securities and Exchange Commission here

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