FTC Okays Yahoo!- BlueLithium Partnership

A week back, Yahoo! Purchased behavioral ad network BlueLithium for $300 million.

Now, Reuters informs that “Yahoo gets approval to buy ad firm BlueLithium”. “U.S. antitrust authorities decided the deal posed no antitrust concerns. The transaction was listed in a daily notice of such approvals issued by the FTC.”

"San Jose, CA-based BlueLithium will bring a few additional services to Yahoo, on top of those that the internet portal also gained from its $680 million purchase of Right Media and its own ad targeting program SmartAds—behavioral targeting tied to users’ interests; remarketing ads to users who have previously interacted with an ad or web page; custom segmentation; and spot buying," adds Paid Content.

This has been a spate of good news for Yahoo!, especially after yesterday's positive reviews of Yahoo's latest features.

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