Google Acquiring Teracent, the “Intelligent Display Advertising” Company
November 24th, 2009 | RSS Feed
In its latest Google official blog has disclosed its plan to acquire Teracent, the technology that will improve display advertising on the World Wide Web.
Can you find out the difference between the two sample display ads below?
The lower one is customized and was chosen from different creative elements both automatically and in-real time by the machine-learning algorithms that were developed by Teracent, San Mateo, California startup.
Google thinks that it could change the present scenario of display advertising by acquiring Teracent. It is expected that the transaction will be closed by this quarter.
Teracent technology enables you to pick and choose from thousand elements of display including products, tweaking images, messages or colors in real time. You can easily optimize these elements on factors like geographic location, time, content on the website, language and the previous performance of different ads.
Advertisers will get better results from display ad campaigns with the Teracent technology. Along with this, the publishers will make more money with the ad space and web users will get to see better ads with more ad-funded content.
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8 Responses to “Google Acquiring Teracent, the “Intelligent Display Advertising” Company”
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Search Engine Positioning SEO Company India
November 24th, 2009 at 17:26
[...] This post was mentioned on Twitter by SEO in 1 Place, Navneet Kaushal and John Hacking, SEO NEWS. SEO NEWS said: Google Acquiring Teracent, the “Intelligent Display Advertising” Company: In its latest Google official blog ha… http://bit.ly/5WoMRW [...]
November 24th, 2009 at 21:25
A good and informative post ! Do you think this move can actually create a new trend or change searching as we know it? I also wrote on the subject Google attempts new ad formats.
November 26th, 2009 at 05:50
[...] Google Acquiring Teracent, the “Intelligent Display Advertising … By admin | category: advertising company, mobile | tags: actionality, adsense, may-not, [...]
November 27th, 2009 at 09:37
Hi,
Thats really great news.This change will definitely help as teracent offers the only video ad optimization capabilities that unlock the ROI potential of data-driven, dynamic video advertising. With Teracent’s flexible optimization capabilities, developing video ads personalized and localized to an individual user is no longer cost- or time-prohibitive.
November 27th, 2009 at 14:23
I think this is a great idea, seems like some kind of a Wysiwyg for "non graphic" designer to design there adds but instead of being offline like regular software is web based. Curious to see how this will work…
November 28th, 2009 at 10:54
Hi guys. Sorry but what does WYSIWYG mean?;)
December 12th, 2009 at 13:14
Hi Joe,
WYSIWYG means "what you see is what you get", it's an editor that is intuitive.
December 14th, 2009 at 03:28
I see that the top add puts the text in the white space (bottom add), could it be that the algor finds the white space in the image and then automatically adjusts the font size to make it fit within that space? What about .pngs, transparent gifs ect…?