Google AdSense Getting More Tolerant Of Click Frauds?

April 19th, 2007 | RSS Feed

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Barry Schwartz has reported about a DigitalPoint Forums thread where an AdSense publisher has got $1,233.46 deducted from his account due to invalid clicks. The mail from the AdSense team is as follows:

Hello Ryan,

Thank you for your email.

As you know, we recently completed an investigation into invalid click activity that we detected on your account. Based on the findings of our investigation, we've deducted $1,233.46 from your account earnings. This amount represents the earnings previously credited to your account from invalid clicks, and the deduction of these earnings will be reflected in your next scheduled payment.

In addition, because the amount of this deduction may exceed your April earnings, we've placed your account on payment hold for this pay period. Any outstanding earnings will roll over to the following month, so you'll be paid out in accordance with our normal payment cycle.

Lastly, I understand that you may want more information about the invalid activity we found on your account. However, because we have a need to protect our detection systems, we're unable to provide our publishers with any details about their account activity. We appreciate your understanding.

Sincerely,

The Google AdSense Team

Ryan had earned earned $1,189.11 in March, putting the number of invalid clicks “5500 of about 5500 clicks” according to him. The publisher blames proxies who are intent on ruining his business. However, there are two noteworthy points here. First, can all the clicks in a month be invalid? Second, Google is known to be much more strict when it comes to click frauds and generally bans publishers for much smaller amounts. Why is this publisher not banned then?

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