Google AdWords Bug Causes CPC Price Hike

Many people around the globe are complaining that the CPC prices in Google AdWords has sky rocketed without any warning. Some days back we reported that Google Changes AdWords Algorithm, Shares Quality Score. A bug had released right after Google's new AdWords quality score, this bug has been verified by Google, this bug increases the bid price of fine doing keywords and ads for no reason at all.

People have registered this complain at various threads such as WebmasterWorld and DigitalPoint Forums.

For the last month it's been working well at about 26p per click on average. However, for some reason today all my campaigns ground to a halt saying I need to increase my minimum bid to £5.00. I did so tentatively to see what would happen and I was getting clicks at stupidly high amounts – £3 plus.

Jeremy Mayes has reported receiving a confirmation:
Unfortunately, due to a technical issue, you may notice that the minimum bids for some of your keywords increased dramatically, despite them being high performing, good quality keywords. This is a temporary issue that our engineers are aware of and they are working to resolve it as soon as possible. I am sorry for any inconvenience.

However, Google does not clearly mention the time they would take to correct all the errors which is making the users worldwide pretty restless.

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