Google AdWords "Conversion Optimizer" Eligibility Extended!

January 30th, 2009 | RSS Feed

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Google AdWords has opened up Conversion Optimizer to greater eligibility.

Those who often make use of AdWords' free Conversion Tracking tool and have at least 30 conversions in the last 30 days can use Conversion Optimizer in Adwords now.

"We're also happy to announce that the Conversion Optimizer is now available to all campaigns using AdWords' free Conversion Tracking tool that also have at least 30 conversions in the last 30 days. So, if you were previously unable to use the Conversion Optimizer in AdWords, you may now be eligible to use it."

The tool makes use of the conversion tracking data in order to optimize ad placement based on the likelihood of conversion, so that users can gain more expertise and effectiveness by saving a lot of time.

"You might already adjust your keyword bids with the goal of increasing your conversions or decreasing your costs, but the Conversion Optimizer is able to adjust bids using additional factors that are otherwise unavailable."

"This includes varying bids by broad match query, user location, and the particular search or content partner sites where the ad is appearing. These extra adjustments enable many advertisers to achieve double-digit percentage increases in conversions while paying the same price or less for each conversion," wrote Amanda Kelly on the Inside AdWords blog.

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Comments

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58945 Responses2009-01-30+14%3A32%3A55Navneet+Kaushal to “Google AdWords "Conversion Optimizer" Eligibility Extended!”

Play a Valentine's song Says:
January 30th, 2009 at 14:40
That's come pretty good news right before the clicks go wild at Valentine's day =) thanks for the update!
Chris Zaharias Says:
February 1st, 2009 at 09:49
The entire argument Google makes for Conversion Optimizer hinges on the assumption that C.O. actually improves campaign performance, yet of the 15-20 anecdotes available on the web, less than half are positive. It's my opinion that C.O. exists mainly to help Google figure out which components of Google's search and content distribution networks do and don't convert for any particular advertiser, so that Google can lower its Traffic Acquisition Costs (TAC) and raise EPS over time; these goals – of incredible importance to Google especially with their slowing organic growth – can be accomplished regardless of whether advertisers get any value out of C.O.
AdWords Reseller Announcement Says:
February 11th, 2009 at 23:14
Wow! I am lucky And glad on our that i Came in the world to Valentine Day.
CtrMeter Says:
February 12th, 2009 at 01:07
It takes experience to estimate conversion rates. A site that generates high-value leads
might have a conversion rate of around 2%. An e-commerce site will have a higher conversion
rate, maybe 6% to 8% depending on the bid terms. A site that makes a free offer
will probably have double-digit conversion rates, perhaps around 15%. This is good news for advertisers
The Adwords Manifesto Bonus Says:
February 16th, 2009 at 18:05
I might give it a try, my landing pages usually convert at about 13%-20% so it's worth the shtot