Google AdWords Now Incorporates User Behaviour Into Ad Display!

Will Critchlow reports that "Google AdWords is now incorporating your personal search and click history into the display of adverts".

When one of his clients wondered why their their advert stopped appearing even though they had never accidentally clicked on it, Will had a talk with AdWords' Account Manager,

• “she told us that there has been a change to the algorithm to take into account

your history with respect to the particular ad. Apparently this change has only come in the last few days – and I haven’t seen any mention of it (have I missed something?). I can’t see it on the official blog. The official advice is to trust your stats and reports and to use the preview tool as that is what everyone else sees. I’m worried though, that if they don’t publicise this a little bit, advertisers are going to want to increase their bids figuring that they aren’t paying enough and their keyword must have become more competitive (this is what our client wanted to do). I think Google should let people know about this kind of change so that advertisers aren’t shocked when they see it happen”.

Though this is a direct message from a Google AdWords Account Manager, there hasn't been an official statement announcing it.

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