Google Analytics Adds Flash Tracking

Have you ever thought whether your visitors even find the time to watch the flash movies on your website, or they simply skip it? Now you can find it out. How? Google Analytics has added Adobe Flash tracking, that is an open source API.

With the API, Google Analytics will have the power to find out the number of viewers, whether the format and USP is able to attract new users or not, as well as the effectiveness of the flash at getting visitors to take action.

The API supports:

• The Flash visual component
• Flash AS3 library
• Flex MXML component
• Flex AS3 library.

Here is the video that elaborates on the whole issue:

Google explains:

This feature is a translation of the current Google Analytics tracking code into the ActionScript 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.

Google announced their capability to crawl Flash files in June and it seems that this new feature is a further addition to their list of diverse sources.

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