Use Google Analytics to Track SEO Rankings!

January 7th, 2009 | 1,616 Views RSS Feed

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The main purpose of SEOs is to take care of the “ranking aspect” of the websites, but with the personalization updates of search engines, it has become difficult to know about the true rankings of the websites. A personalized search result page can be entirely different as compared to those actual results that are provided with the ranking tools.

Thanks to André Scholten for making all of us aware of the fact that Google Analytics users can track SEP rankings and know as to where they rank for specific keywords. Of course, they will not be able to figure out the exact position, but figure out a rough assumption on what page of the SERPs they rank on.

According to a post on Yoast,

“To get the rankings in your Google Analytics reports you have to create a new filter. The title of the filter contains a 3, that's because filter 1 and 2 take care of filtering out everything else than Google Organic traffic.”

Screenshot of the Filter:

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Comments

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57994 Responses2009-01-08+05%3A28%3A43Navneet+Kaushal to “Use Google Analytics to Track SEO Rankings!”

kyudo Says:
January 8th, 2009 at 14:58
I rank entirely different on yahoo, google and msn. google analytics is great but results are very different from were I rank on other search engines. I find this strange
Damon Gudaitis Says:
January 13th, 2009 at 18:03
@kyudo,
Every search engine is different so you should expect different rankings on different search engines.
Search results also change based on the location of the searcher, so what you see at the top of the search results will be different in the next town.
Newsletter Software Says:
September 22nd, 2009 at 10:21
Google Analytics is a great free service for measuring traffic on up to five web sites. It can help you learn things like how many users are visiting your tumblelog — and how often, which of your posts are the most popular, which search terms visitors are finding you through, and where in the world your visitors are coming from.
Tim Says:
February 1st, 2010 at 14:29
Great filter! I have included the text for easy copy and paste after I made a typo.
Thanks

Campaign Term: (.*)
Referral: (?|&)(start|b|first)=([^&]*)
User Defined: $A1 (page: $B3)