Google Announces AdSense Ads with Doubleclick.net Clickthrough for Feeds Updates

Google AdSense for Feeds recently announced that its ads will now run using the googleads.g.doubleclick.net clickthough URL, instead of the previous pageads.googlesyndication.com.

AdSense made this switch last month:

This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we’ve had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.

However, this is only an infrastructure change — there haven’t been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it’s not the case that you’re now receiving ‘DoubleClick ads’ instead of ‘Google ads’.

Google aquired DoubleClick a few years ago, with the aim of having a better access on the display advertising market. The current change is just a step in that direction.

According to Steve Olechowski, Product Manager for AdSense for feeds, said “changing their ad serving to the doubleclick.net domain, AdSense for Feeds is now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.”

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