Google Clocked In 39.8% Of Online Ad Revenues!

Based on IAB's report which said advertising revenues almost reached nearly $10 billion in the first half of '07, WatchMojo deducts that Google took in 40% of US Online Ad Revenues which totals $10 billion.

"How much went to Google?

Google generated $3.66B in Q1 2007 revenues and $3.871B in Q2 2007, that’s $7.531B. Its Q1 revenues grew 63% compared to the first quarter of 2006. Its Q2 revenues represented a 58% increase over second quarter 2006 revenues of $2.46 billion and a 6% increase over first quarter 2007 revenues of $3.66 billion.

Anyway, in the first 6 months, Google did $7.531B in sales. Q3 is slow for display/banner sales because, well, a lot of people are on vacation and the summer effect kicks in, only entertainment (think new movie releases) really see a spike in advertising. But with Google, I don’t think that will really be the case. Q4, we know, is always blowout quarter.

How much did Google account for in the US?

Last year, it was reported that $1 out of every $4 of online advertising spent in the US went through Google. Not search, that was much more, we’re talking all online advertising. If you consider that Google did $7.531B in Q1 and Q2, and all online advertising was $10B, and that Google’s global sales

• represented 48% of total revenues in the second quarter of 2007, or $1.75B
• represented 47% of total revenues in the first quarter of 2007, or $1.81B.

The math suggests that Google did $3.57B from global, and (oh-oh) $7.531-$3.57 = $3.97 Billion in the US in Q1 andQ2.

How much was online ad spending in the first half of 2007 again?

Right, “for the first six months of 2007 were nearly $10 billion”, not even $10B.

If my math is correct, the for the love of all things holy, Google accounted for nearly 40% of US online ads in Q1 and Q2.”

Currently, one share of Google Inc costs $594.04. Associated Press Bear Stearns analyst Robert S. Peck raised his price target for fiscal 2007 to $625, from a previous $550, and to $700 for fiscal 2008, as according to him, Google is "one of the best operating companies within our coverage universe."

Image Source: Fresh Pack Studio and Read Write Web.

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